korean brands

Etude House in Singapore: Plaza Singapura Store

June 8, 2009
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Etude House in Singapore: Plaza Singapura Store

Teeming with people throughout the day, the newly-opened Etude House store at Plaza Singapura is as adorable as the brand’s girly packaging. Its signature strawberry milk-pink décor theme sets it apart from other Korean beauty stores here: The [...]

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Etude House in Singapore

May 17, 2009
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Etude House in Singapore

Having opened in several Southeast Asian countries, Etude House is finally making its way here. This is what I saw on the Plaza Singapura website: Etude House (opening soon) #B1-26 Unfortunately, most of the Korean brands available here [...]

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Kim Hyun Joong for TonyMoly

March 30, 2009
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Kim Hyun Joong for TonyMoly

I was watching Episode 11* of Boys Before Flowers when I discovered that Kim Hyun Joong is the face for TonyMoly. I am not familiar with this brand but its packaging is reminiscent of Skinfood’s, thanks to its [...]

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