Shiseido Whitening Journey – Explore the World with Shiseido White Lucent on Facebook

Here’s something fun from Shiseido to celebrate its best-selling White Lucent line:

A Facebook application that allows you to ‘travel’ to 18 destinations and receive whitening and other skincare beauty tips!

As you surf the locations – a new one will be available weekly – you will receive stamps on your virtual passport. How cute is that? :D (I just visited Spain, apparently!)

This Facebook app will last from till November 2011, so do try it before 30 July 2011 to be able to visit all 18 destinations and uncover the beauty secrets there. ;)

And if you purchase Shiseido White Lucent Intensive Spot Targeting Serum (the line’s star product) between February and June 2011, you will receive a printed Whitening Passport from your counter of purchase.

The booklet is a nifty idea that ties up with the app and the beauty journey concept.

Filled with skincare, makeup and lifestyle information, this comprehensive and well-made little book is quite a collector’s item!

Image source: Shiseido Singapore on Facebook


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