DHC in Singapore

November 3, 2009

DHC Logo

DHC is here!

As you’ve all guessed, the mystery Japanese skincare brand is DHC*. :)

Exclusive to Watsons Singapore, DHC is slated to launch this Thursday (5 November) and can be found at Watsons stores at Bugis Junction, Compass Point, Ion Orchard, Ngee Ann City and Raffles City by then. Like Majolica Majorca, the brand will progressively be available at other Watsons locations.

Boasting a store-within-a-store concept, DHC will have a dedicated space in Watsons, as well as beauty advisors to offer help.

If you’re really anxious, you could visit the Ngee Ann City store today – I hear that DHC might already be available there. ;)

DHC Olive Star Set

I personally love its essential skincare set based on olive oil. Here are the prices of the full-sized items in this star range:

Deep Cleansing Oil (200 ml) – S$42
Mild Soap – (90 g) S$26.50
Mild Lotion (100 ml) – $52.50
Olive Virgin Oil (30 ml) – S$69.50

Other best-sellers from the brand include:

DHC Eyelash Tonic

Eyelash Tonic – S$26.50

DHC Lip Cream

Lip Cream – S$16

DHC Vitamin C Essence

Vitamin C Essence – S$69.50

DHC Suncut Q10 SPF 50+ PA+++

Suncut Q10 50+ Light Touch SPF 50+ PA+++ Sunscreen – S$31.50

DHC for Men will be also available here, along with the popular DHC health supplements. The latter will début in January 2010, so keep your eyes peeled on Makeup Stash! for more information regarding this.

Like Muji, another famous Japanese brand, the spartan packaging belies the goodness that lies within their walls. No bells and whistles here, only unembellished receptacles for products that perform.

¥ S$

The price points are somewhat kind on our pockets, when you compare them to the prices in Japanese yen. Besides, the Watsons Card will stretch your dollar: You can accrue points with any purchase of DHC products or redeem / offset your DHC items using the points you have previously accumulated.

The best thing for me though? No more waiting for DHC in the mail or paying for shipping. Immediate gratification, minus hefty postage costs! :)

Image sources: DHC Japan and DHC USA

* DHC stands for Daigaku Honyaku Center, which means University Translation Centre, harking back to the days when the company started out providing translation services. Besides being involved in the beauty business, it also offers lingerie / apparel and education services (how incongruous :P).

Posted in: dhc | japanese brands | skincare | watsons

12 Responses to DHC in Singapore

  1. November 3, 2009 at 3:20 pm

    I’ve been lemming for DHC products since forever!

  2. Esther
    November 3, 2009 at 6:24 pm

    Will there be makeup range? Like the rose beauty, q10 and white platinum foundations and primer?

  3. November 10, 2009 at 8:22 pm


    • makeupmag
      November 10, 2009 at 11:13 pm

      Hi Fuiri,

      Isn’t it wonderful that it’s so easily available now? ;)

  4. lim
    February 20, 2010 at 6:30 pm

    hi still selling dhc eyelash tonic i wan to buy

    • makeupmag
      February 20, 2010 at 6:31 pm

      Hi Lim,

      It’s available at the Watsons that carry DHC, although some outlets are out of this popular item.

  5. swcwe
    November 19, 2010 at 10:43 am

    Anyone know where I can get the DHC eye brown pencil is the best & best brown Ive ever used, The price is reasonable compare the CD.
    Will Watson ever bring in the whole range. Yes in Taiwan is cheaper.



    • makeupmag
      November 21, 2010 at 11:17 pm

      Hi Swcwe,

      I believe the makeup range will be coming in soon! ;)

  6. swcwe
    November 24, 2010 at 11:59 am

    Wowo great to hear that we now can get DHC pdts in spore yuppie cant wait


    • makeupmag
      November 24, 2010 at 1:14 pm

      Hi Swcwe,

      You’re welcome!

  7. JL
    January 12, 2013 at 4:35 pm

    Which branch has DHC eyelash tonic in Singapore?

    • makeupmag
      January 24, 2013 at 8:08 pm

      Hi JL,

      I think all the Watsons that carry DHC have it.

Leave a Reply

Your email address will not be published. Required fields are marked *


Baby Bath Body & Beauty

Beauty Acronyms

Decanting/Depotting Urban Decay Primer Potion (UDPP)

Face Primers

Methylated Spirit & Makeup

White Eyeliner

Makeup Reviews

Skincare Reviews