Fred Farrugia at Sephora Singapore

November 3, 2009
By

Fred Farrugia Makeup System

The result of a collaboration with contemporary designer Ora-ïtoFred Farrugia‘s new makeup range marries beauty with function. Its ingenious packaging design allows you to encapsulate your makeup favourites in one expandable system which comprises stackable magnetic palettes that swivel open on the same axis. Already available at Sephora France, this collection has since arrived on our sunny shores and can be found at Sephora Ion.

Fred Faruggia, who hails from France, was not only the artistic director of Lancôme for close to a decade, he is known for being ‘an innate colorist and lover of materials’ who excels in beauty product development.

Fred Farrugia MakeupSystem

Fred Farrugia Stackables

Fred Farrugia Swivel Goodness

I love the pragmatic yet aesthetic concept. Cleverly contemporary, Sephora Singapore calls the system  a ‘makeup iPod’, no doubt alluding to its portable nature and and stylish appearance.

Fred Farrugia Shimmery Eyeshadow DuosFred Farrugia Matte and Satin EyeshadowsFred Farrugia Cream BlushesFred Farrugia Powder BlushesFred Farrugia Matte and Semi-Matte LipsticksFred Farrugia Foundations

Made in France, the extensive range contains a variety of shades, finishes and textures with which you can customise your set. Saturated hues, shimmers, mattes, satins are available, as well as creams, powders and glosses. I appreciate that care was put into availing us of these choices. Best of all, most of the products perform well. I am particularly impressed with the silky matte eyeshadows that impart rich colour and blend beautifully.

Your makeup repertoire can be effortlessly completed with the comprehensive collection – you are spoiled for choice in eyeliners, eyeshadows, lipsticks, lipglosses, foundations, concealers and even a mascara cake. Each mini palette, known as a module, can be easily stacked to minimise product clutter and the convenience this modular system affords is remarkable.

Fred Farrugia First Kit

For a limited time, buy 3 modules (S$35 each) and pay only S$5 for the First Kit (a cover and a base that includes a mirror). I did a little shopping at Sephora yesterday and chose three pairs of matte eyeshadows to take advantage of this offer. I will post photos of these lovely duos soon! :) In the meantime, read this for more information on this innovative makeup system.

Image sources: Fred Farrugia, Sephora Singapore and Sephora France


Posted in: beauty accessories | beauty news | fred farrugia | genius gadgets | makeup merry

4 Responses to Fred Farrugia at Sephora Singapore

  1. Sarita
    November 4, 2009 at 4:09 am

    Isn’t that fun! I love the look of it.

    • makeupmag
      November 5, 2009 at 10:40 am

      Hi Sarita!

      The system is very compact and chic. I couldn’t not purchase the palettes, especially with the matte shadows being so smooth and intense! :D

  2. Sugarcrumb
    November 7, 2009 at 9:04 pm

    Hi – sorry, each e/s duo is thus $35?
    by the way, thanks for the info on the gransenbon blushes =)

    • makeupmag
      November 10, 2009 at 11:12 pm

      Hi Sugarcrumb,

      Yes, each module is S$35 and you’re welcome! :)

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