Shiseido Aqualabel in Singapore

Aqualabel, the much-lauded drugstore skincare range from Shiseido will be making its way here in June. Exclusively available at selected Watsons stores, the Aqualabel Promise is ‘to infuse skin with sufficient amounts of moisture’.

I like the catchy Aqualabel philosophy: Sink x Saturate x Seal. As the words suggest, Aqualabel products promise to sink into the skin, saturate skin cells with moisture and seal off that moisture. Clever use of alliteration!

Like Hada Labo, Aqualabel uses cute graphics to draw us in. ;) Here, the little bubbles demonstrate an Aqualabel-exclusive ingredient  – the brand calls it ‘aqua synergy’ – that blends easily with water and oil in skin. It sounds like a surfactant to me, with its hydrophilic (water-attracting) and lipophilic (oil/lipid-attracting) properties. Thank to aqua synergy, moisture and active ingredients can penetrate deeper into the skin, softening it at the same time.

Available to us will be:

Aqualabel White, a whitening range. Like the higher-end Shiseido White Lucent, this line contains  m-Tranexamic Acid, a key ingredient for targeting the root of pigmentation problems by inhibiting melanin production. The star product is apparently Bright White Ex Essence which has been recommended by popular Taiwanese beauty television series, 女人我最大 (Nu Ren Wo Zui Da).

I’m quite excited about the foundation – I’ve heard good things about its moisturising properties and ease of use.

Aqualabel Moist, a moisturising range. I like that one of its key ingredients promotes the production of NMF, the skin’s natural moisturising factor.

Aqualabel White AC, an anti-acne whitening range which apparently not only prevents inflammation and the development of acne, it also minimises melanin accumulation (thus preventing scarring/excess pigmentation).

Happily, the prices are reasonable – they range from S$15+ to S$30+. To find out more about the brand, visit the Tampines Mall atrium from 21 to 27 June 2010 for Aqualabel’s soft launch! ;)

Image source: Shiseido Singapore


  • Christina says:

    Wow that’s exciting news! Will hold off buying Hado Labo until Aqualabel comes out.

  • chantana says:

    I have been wanting to try Aqualabel!
    So happy to know that they are finally coming to Singapore!!!!

    • makeupmag says:

      Hi Chantana!

      So many moisturising skincare choices this year (let’s not forget Sana Hiaruronsan ;))!

  • I love cupcakes says:

    Hi there. I read your blog right before I went shopping and we have this too in Malaysia! is it really good? i’ve never heard of the brand before (oops!) but after reading your blog i learnt that it’s under shiseido group, so it must be good, no? i’m thinking of going after the whitening u know what is the star product from the range?i was told by the SA that watsons Malaysia decided to bring this brand since it was well-known in other countries. i myself however havent heard of this brand before.eeks!

    • makeupmag says:

      Hello I Love Cupcakes!

      Yes, Shiseido does have a very good name in skincare and makeup. :) The star product is the Bright White Ex Essence, as I’ve mentioned in my post. ;)

  • rene says:

    I really think the buyer of Watson is my long lost twin! She/he knows what exactly I’m waiting for to arrive in S’pore. Aqualabel, Hada labo, Herbacin!! I’m a happy girl~~

    • makeupmag says:

      Hi Rene,

      Haha, I like your reply! :D I know someone who was a buyer at Watsons; she may have been the one in charge of this. ;) Enjoy the beauty buffet!

  • Catherine says:

    Hurray , heard that this is an affordable range of good skincare from Shiseido that is easy on the wallet! Let’s stock up!! Haha!

  • Nova says:

    I just bought aqualabel in Tokyo last week and when I am back to Jakarta, I am using it and I love it…..but I don’t think I can find it here, I really hope it can be retailed in Watson Jakarta as well soon

    • makeupmag says:

      Hi Nova,

      I’m not sure if it is available in Jakarta but if you ever come to Singapore, you can stock up on the brand’s products here! :)

  • JC says:

    So glad to know that it is finally coming into Singapore. Have seen loads of it’s CM in Japanese mags for the longest! And such pocket friendly prices too!!

  • Jen says:

    Sounds interesting – would love to know more about the range! :)

  • Corina says:

    Yeah! Another great product! I can’t wait to try them on my skin. :D

  • sarah says:

    HI all,

    Aqua Label is already available in Malaysia-Watson.
    Because im now using L’oreal .. So i want to try this product ..
    Since that AquaLabel got AquaLabel Moist, White and White AC
    so, which one is the best ?
    but of cause im preferred White + Moist function together …

    Thanks. ^^

  • sarah says:

    Hi makeupmag,
    U make sure it is work???

  • sarah says:

    ok , then thanks… :)

  • Macy says:

    Hi, may i know which Watson’s stores in Singapore carry the Aqua Label? I just bought the trial sizes of four of Aqua Label White from Japan and they are really good. Value for money :)

    • makeupmag says:

      Hi Macy,

      It’s currently available at Tampines Mall and Ngee Ann City, I believe. It doesn’t officially launch till 9 July though, when it’d be available at most Watsons stores.

  • Nicole says:

    I’ve tried the whitening range for the Aqualabel range and much to my dismay, it was REALLY greasy on the skin!! :( even though i applied a little. wouldn’t recommend it to those with combination/oily skin.

    • makeupmag says:

      Hi Nicole,

      I’m sorry to hear that. :( I have combination/sometimes-oily skin but the sunscreen and facial wash in the blue packaging work well on me.

  • Graclyn says:

    Is Watsons the only place selling this line of products?

    I can’t find any Enhancers :(

  • Eicon says:

    Hope you will sell here in Philippines too.. I really love this product

  • Eicon says:

    My acne gone when I was using this in Singapore but I went back now here in Philippines I couldn’t continue what using coz suddenly watsons Philippines don’t sell this

    • makeupmag says:

      Hi Eicon,

      Good to hear it helped with your acne. I’m not sure where you could buy this online, unfortunately.

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