Last year, Kao Singapore took over the management of Kanebo Singapore. With this change, Kate, which is under Kanebo, has been given more exposure and shelf space – you can now easily find the brand at Watsons stores across the island, as well as the BHG beauty department.
It is cheering to see Kate receive more love here. I’ve enjoyed the brand ever since my beauty pal Iris introduced it to me during her time in Tokyo. It’s great that not only is Kate readily available here, it is also doing very well, according to Kanebo.
In the spirit of giving the brand more exposure, Kate held an event for beauty bloggers last Tuesday evening, where my friends and I were treated to a makeup demonstration by Kate makeup artist Mikiya Hirai, as well as a smorgasbord of Kate makeup to play with.
During the makeup demo, Hirai-san showed us how to spiff up an existing look.
After using a piece of tissue to blot excess sebum, he applied Kate Lasting High Coverage Powder Foundation to mattify the face.
He then used Kate Designing Eyebrow for a natural brow finish.
The highlight of the demo was Kate Eye Shadow DB (Dual-Blend), an eyeshadow duo whose colours can be blended to create a third colour. He applied that and finished the eye look with the popular Kate Super Sharp Liner and Kate Volume Mascara FR.
Using Kate Full Coverage Pressed Powder UV, he shaded the face and added Kate Cheek Color S after that. To highlight the facial planes, he lightly dusted a lighter shade of powder foundation – I love and use this trick sometimes because it imparts a more natural look.
Lastly, he applied Kate Rouge Ex, over which he slicked on a little Kate Liquid Rouge N. To ensure that the lip products did not bleed, he gently patted powder along the perimeter of the lip contours, adding a dab of highlighter on the cupid’s bow for a brightening effect.
The finished look!
After the demo, we were able to play with the spread of Kate makeup and create looks of our own. I particularly appreciated the fact that the products were all new and not grubby testers from the counters.
As with many of the Kate cosmetics I own, the quality of the makeup we played with was excellent.
Here’s the chaos that ensued, post-makeup play! :P
Some noteworthy Kate products include:
- Eye Shadow DB (Dual Blend) – I’ve tested this range at Watsons and really like how pigmented and blendable they are.
- Kate Eyeliner FR – This tiny liner with a three-prong tip gets in between the lashes to darken them.
- Kate Super Sharp Liner – An ex-flight attendant with Singapore Airlines once told me that her colleagues loved this water-resistant liquid eyeliner because of the black and defined line it creates.
- Kate Cheek Color S – I own this but haven’t used it in a while. Seeing it at the event reminded me of its full and comfy brush; I like the fact that the blush compact lid has a curved/raised section just to accommodate the tool.
The event was held at Fuze@283, an event space that was perfect for Kate. The décor was suitable bejewelled, reminiscent of Kate’s more lavish ad campaigns. In addition, the black interior was accented with touches of red – both colours being Kate’s signature hues.
And I leave you with a parting shot of Kate cupcakes. ;)
To be updated on Kate product launches and promotions, do follow the brand on its Facebook page.
Image source: Kate Singapore