New to the beauty scene here is Holika Holika, a Korean brand that has mystery and magical fantasy as its themes. Located at B1-64 of Wisma Atria, the store offers a plethora of products that includes cosmetics, as well as body/hair/skin care.
Fronted by popular K-Pop band, CN Blue (it’s rumoured that they may be coming to Singapore), the name of the brand is derived from the term ‘beauty-holic’. :D
Below are photos of the product displays and some notable Holika Holika makeup items:
The gel liners come in somewhat striking colours – they would make nice liners and shadow bases. I didn’t get a good look at the piggies, though.
Also pictured above are Holika Holika Wonder Drawing Eyebrow Kits. Korean beauty brands do brow compacts particularly well and these look like good brow shades for Asians.
Eye crayons and eye pencils – Iris pointed out that the packaging of Holika Holika Cream Shadow and Petit Liner is exactly the same as that of an Aube product from a few years back. It’s a little jarring seeing recycled packaging, so to speak; it’d be great if they could come up with something that is uniquely theirs.
Also pictured above are more colourful gel liners. If you have a penchant for these, Holika Holika is a good place to explore them.
Here are the Holika Holika Face 2 Change Star Pot Smoky Dual Liners which allow users to change up a look with a glitter powder on end of the wand and a liner on the other.
Eyeshadow singles – There is a decent range of wearable colours but nothing really caught my eye, except a fuchsia hue.
A closer look at some of the powder shadow singles. They all have an imprint of Holika Holika’s witch logo. ;)
These shimmery cream shadows have a delightful glide to them and the manager of the store compared them to MAC’s Metal-X shadows. I haven’t tried the one that I have (the greyed one) but I’m hoping it’ll have some staying power.
Baked duos, jelly shadows, rim brighteners and eye chalks – This was an interesting section to explore, thanks to the different textures of the eyeshadows here.
A closer look at the Holika Holika Fairy Bakery Muffin Shadows. Some of these swirled lovelies look quite alluring!
The Holika Holika Holika Holika Magic Palette Pastel Shadows have a whimsical print on their metal boxes (very Bewitched, no?), while the shadow sticks inside bring back fond memories of the stunning eyeshadow chalks Pupa used to make.
Here is a closer look at one of the brand’s popular eyeshadow palettes, Holika Holika Face 2 Change Eye Palette in 01. When I visited the store, 02 wasn’t in yet. Kathi of Lotus Palace has reviewed both palettes.
They actually remind me of the palettes MAC used to produce for their holiday collections. Closer to their origins, Banila Co., another Korean beauty brand, also has shadow compacts in a similar form (rectangular case/pans).
A good range of lip products including balms, glosses and lipsticks.
Here’s the lip version of the Magic Palette box.
According to the store manager, these lip balms are popular here in Singapore.
I like the colourful tubes of these Holika Holika Tinted Wand Lip Balms…and was amused by the misprint on the display! :D
Blushes and highlighters – A nice selection of colours and textures.
A closer look at Holika Holika Make A Wish Cheek & Lip cheek/lip stains. The colours look pleasing and they don’t cost much, either.
More baked goodies. These are so common in Korean brands that it’d be an anomaly not to see them in a Korean makeup range!
The striking Holika Holika Hello Holika Multi-Blushers. I like how the erect haunch and tail of the kitty add an element of playfulness to the product print.
Face compacts in different finishes – As with several Korean brands, many of these compacts have designs on them.
I couldn’t resist snapping a photo of Holika Holika Aqua Petit Jelly Starter, a makeup base. What’s with the food-related packaging, I wonder? (Am thinking of some of Tony Moly’s product packaging as I type this!)
Affordable nail colours – A staple in a Korean beauty store, these colourful nail polishes run the gamut from crème to shimmer to metallic, in terms of finish.
These holographic ones, Holika Holika Magic Pop Nail Dazzling, caught my eye.
No Korean brand is complete without its very own BB cream! To that end, Holika Holika has a dedicated BB Zone with a variety of BB creams.
According to the brand, Holika Holika Roller BB Cream is their best-seller, thanks to its novelty of application, ease of use and velvety finish.
The store carries a wide range of cleansing and skincare products, as well as a concise collection of hair/men and body care items.
More food-related packaging – Holika Holika Egg Soaps in egg cartons. They are apparently very popular in Korea for their cleansing prowess. Again, I’m reminded of Tony Moly; more specifically, the Tony Moly Egg Pore range.
A wall of accessories – another ubiquitous sight at Korean beauty stores.
Holika Holika seems to embody a mish-mash of characteristics that belong to other brands, though its parent company is Enprani, a Korean cosmetics giant under Samsung. Perhaps this eclectic nature is part of its charm? ;)
Compared to its counterparts in South Korea, the inaugural store in Singapore is somewhat nondescript and sadly lacks the sparkle of the former. There are plans to expand, so I’m hoping to see something more elaborate and creative, where store design is concerned! :)
To be updated on the latest product promotions, visit the Holika Holika Singapore Facebook page.
Image source: Holika Holika Singapore