Estée Lauder Pink Ribbon Breast Cancer Awareness Campaign 2011

September 16, 2011

This year, the Estée Lauder Companies are offering three special products for sale in support of breast cancer research.

S$10 from the proceeds of each product will go to the Breast Cancer Research Foundation (BCRF) set up by Evelyn Lauder, Estée Lauder’s daughter-in-law, who also formalised the pink ribbon as a symbol of breast cancer awareness.

From Estée Lauder is Perfectionist [CP+] Wrinkle Lifting Serum (S$150/50 ml) and an accompanying keychain with a pink ribbon charm and a brand logo charm.

From Clinique is Dramatically Different Moisturizing Lotion (S$92/200 ml), paired with a pink miniature picture frame keychain adorned with a heart-shaped ribbon charm.

Also from Clinique is the Great Lips, Great Cause Mini Long Last Glosswear SPF 15 Lipgloss Trio in Clearly Pink, Air Kiss and Cabana Crush (S$42/1 ml each) on a key ring, together with a heart-shaped ribbon charm and a Clinique ‘C’ charm.

Available from October 2011, these products with the pink ribbon adornments are all limited edition.

In addition to the BCRF, Estée Lauder Singapore will contribute to the Breast Cancer Foundation, funding mammograms for 500 women in Singapore this year.

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This is an excellent cause and well worth your support!

Image sources:  Estée Lauder Singapore, Clinique Singapore, BCRF and BCF

Posted in: beauty news | clinique | estee lauder

2 Responses to Estée Lauder Pink Ribbon Breast Cancer Awareness Campaign 2011

  1. Dee
    September 17, 2011 at 11:14 pm

    Those charms are so pretty and most ladies would definitely love them! Hope these organizations are truly helping these patients and those who have been affected…

    • makeupmag
      September 19, 2011 at 2:54 am

      Hi Dee,

      I’m sure the effort from EL is sincere. :)

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