Here’s the new SK-II beauty boutique at the revamped Tangs Beauty Hall. Spanning 29 m², the space boasts a series of world-class designs.
Bringing to life the key dimensions of radiance, translucence, youthfulness and luminous glow.
Reflecting the crystal clarity that their products seek to impart, the new boutique is framed by a 3-D crystal ceiling that plays with natural light ‘to express the miracle of Pitera on skin’ .
It also has an Essence Source display with animated LED lights, featuring the brand’s iconic Facial Treatment Essence.
A series of LED wall screens displays SK-II’s newest innovations and heritage, while the red onyx flooring reflects the distinctive hue of the brand.
The space not only showcases SK-II’s myriad of beauty innovations, it also seeks to:
Entice, with its Crystal Play Space – An extensive 3,600 mm play space, it is the first ever to be introduced at a prestige beauty boutique. Based on an open concept, the highlight of the Crystal Play Space is a revamped shingle tester bar whose design won a silver award at the 2010 POPAI (Point of Purchase Advertising International) awards in Paris, the Oscar-equivalent of awards for design work in the skincare bar and shelf category.
Engage, with a self-guided area – Flanked by iPads containing step-by-step skincare application techniques, this section hopes to encourage shopper interactivity.
Educate, with SK-II’s patented Magic Ring – Based on the results from this high-tech skin image counselling tool, SK-II beauty advisers can recommend personalised anti-ageing skincare regimens to customers.
To celebrate the opening of the new boutique, SK-II will be giving away an exclusive Ashley Isham pouch with every purchase of the SK-II Best of the Best Christmas Coffret.