SK-II Beauty Boutique at Tangs Orchard

November 27, 2012
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Here’s the new SK-II beauty boutique at the revamped Tangs Beauty Hall. Spanning 29 m², the space boasts a series of world-class designs.

Bringing to life the key dimensions of radiance, translucence, youthfulness and luminous glow.

– SK-II

Reflecting the crystal clarity that their products seek to impart, the new boutique is framed by a 3-D crystal ceiling that plays with natural light ‘to express the miracle of Pitera on skin’ .

It also has an Essence Source display with animated LED lights, featuring the brand’s iconic Facial Treatment Essence.

A series of LED wall screens displays SK-II’s newest innovations and heritage, while the red onyx flooring reflects the distinctive hue of the brand.

The space not only showcases SK-II’s myriad of beauty innovations, it also seeks to:

Entice, with its Crystal Play Space – An extensive 3,600 mm play space, it is the first ever to be introduced at a prestige beauty boutique. Based on an open concept, the highlight of the Crystal Play Space is a revamped shingle tester bar whose design won a silver award at the 2010 POPAI (Point of Purchase Advertising International) awards in Paris, the Oscar-equivalent of awards for design work in the skincare bar and shelf category.

Engage, with a self-guided area – Flanked by iPads containing step-by-step skincare application techniques, this section hopes to encourage shopper interactivity.

Educate, with SK-II’s patented Magic Ring – Based on the results from this high-tech skin image counselling tool, SK-II beauty advisers can recommend personalised anti-ageing skincare regimens to customers.

To celebrate the opening of the new boutique, SK-II will be giving away an exclusive Ashley Isham pouch with every purchase of the SK-II Best of the Best Christmas Coffret.


Posted in: sk-ii | tangs

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