Biotherm Homme Flagship Boutique in Singapore

June 4, 2013
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Biotherm Homme Boutique at Ion Orchard Singapore

Dedicated to discerning gents, the new Biotherm Homme boutique at Ion Orchard is the brand’s first in the world.

Product Shelves at Biotherm Homme  Ion Orchard

The store has 4 distinct areas:

1. A service space

The product wall, with its grid-like presentation, is divided into Cleanse, Tone and Treat sections. Cleverly colour-coded, it aims to help the men take the guesswork out of selecting the right skincare for themselves.

Biotherm Homme Boutique Interactive Bar at Ion Orchard

2. An interactive bar

A treat for the gadget geeks and tech lads, the computerised table top functions as a touch screen for customers to explore Biotherm products.

Biotherm Homme Boutique Consultation Bar Skin Shots

3. A consultation area

Essentially a bar-like counter, customers can seek advice from the beauty consultants here.

Skincare Lounge at Biotherm Homme Boutique Ion Orchard

4. A skincare lounge

This space is much smaller than it sounds but it is a cosy area for the male customer to experience a 30-minute facial (S$45) that includes a complimentary eyebrow-trimming service. Customers can choose from 4 different facials (hydrating, purifying and mattifying, anti-fatigue and anti-ageing) to address their skin concerns.

Clarisonic at Biotherm Homme Ion Orchard

Not only are Clarisonic sets and brush heads available for sale at the boutique, the facials also utilise these deep-cleansing skincare tools to enhance the absorption of Biotherm products. Their efficacy promises a more comfortable shave, sans irritation, post-use.

Biotherm Homme Boutique at Ion Orchard

The Biotherm Homme boutique is located at Ion Orchard, B3-47.


Posted in: beauty news | biotherm | clarisonic | men's | skincare

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