Dedicated to discerning gents, the new Biotherm Homme boutique at Ion Orchard is the brand’s first in the world.
The store has 4 distinct areas:
1. A service space
The product wall, with its grid-like presentation, is divided into Cleanse, Tone and Treat sections. Cleverly colour-coded, it aims to help the men take the guesswork out of selecting the right skincare for themselves.
2. An interactive bar
A treat for the gadget geeks and tech lads, the computerised table top functions as a touch screen for customers to explore Biotherm products.
3. A consultation area
Essentially a bar-like counter, customers can seek advice from the beauty consultants here.
4. A skincare lounge
This space is much smaller than it sounds but it is a cosy area for the male customer to experience a 30-minute facial (S$45) that includes a complimentary eyebrow-trimming service. Customers can choose from 4 different facials (hydrating, purifying and mattifying, anti-fatigue and anti-ageing) to address their skin concerns.
Not only are Clarisonic sets and brush heads available for sale at the boutique, the facials also utilise these deep-cleansing skincare tools to enhance the absorption of Biotherm products. Their efficacy promises a more comfortable shave, sans irritation, post-use.
The Biotherm Homme boutique is located at Ion Orchard, B3-47.