The first fragrance from the brand since they took their beauty operations in-house this year, Burberry Brit Rhythm was created with the young, hot-blooded male in mind.
With detailing reminiscent of a studded leather jacket (Brit punk, anyone?), the chic-looking bottle also carries the trademark Burberry check pattern. I love the smoked glass, as well as the sharply angular shape.
The electric top notes of fresh basil verveina, spicy cardamom and juniper berries encapsulate the raw energy of music, and then unveils racy black leather notes enhanced by patchouli and styrax resin, and finishes with a sensual facet with dry woody notes of cedarwood, incense & tonka bean.
– Burberry Beauty
The first spritz is sparkling and almost-aquatic to my nose. I like this scent on my hubby…but have often stolen it to wear on myself! While it has masculine tones, it is pretty much unisex to me, thanks to the lighter top notes.
Some fragrancephiles have dismissed it as being generic and uninspiring but I wouldn’t give it a scathing review because it is easy to carry off. I do find it oddly lighthearted for its coolly serious (seriously cool?) bottle – I’d expected something smokier and edgier, given its inspiration.
Here’s the official video of the scent. Pulsing with electric energy, it features British musician and model George Barnett.
In Singapore, this eau de toilette retails at S$75 (30 ml), S$95 (50 ml) and S$130 (90 ml). It also has an accompanying shower gel that is priced at S$46 (150 ml).