One of my favourite eyeshadow bases, I Nuovi Eyebase (15 ml/S$31) is a quiet, unassuming little performer that lets eyeshadows shine. I purchased this when I was given an I Nuovi store tour last year and have loved it ever since.
Similar to the colour of its squeeze-tube packaging, this nude base in a light beige shade contains ‘sheer pearlized colour to correct eye lid skin tone’, according to the brand. Thanks to its subtle pearlised pigments, there is a certain brightening effect and it has an almost-luminous finish that imparts a your-eyelid-but-better appearance. Its ability to even out eyelid skintone is brilliant – there’s deft subtlety in the colour composition; the effect is natural and not overtly cosmetic.
Its smooth texture allows eyeshadows to glide easily onto the eyelids. When I first started using it, I was a little put off by what I perceived to be a tacky quality. It turned out that too much of it made a sticky/cakey base. I adjusted the quantity for use and really, only a smidgeon is necessary. Not only does this base prolong your eyeshadow wear (it keeps it on for hours), its efficacy with just a teensy bit also means the tube will go a long way.
This oil-free base dries down almost-matte to become a velvety foundation for your shadows. I would recommend this for lids that crease easily, be this caused by age lines or sebum. It isn’t shimmery at all (it does not rely on twinkly bits to deliver luminosity), making it the perfect base for people who want to keep their matte/satin eyeshadow colours true. It intensifies shadows to some extent but I prefer using my coloured bases over it for this purpose (it can function as a base for other bases too).
According to I Nuovi, this product – formulated in Japan and made in Italy – does the following:
Protects and moisturizes the sensitive eye area with nano-encapsulated coenzyme Q10 active complex and Aloe Leaf extracts for powerful anti-ageing and antioxidant benefits.
I’m not sure about the nourishing ingredients but my lids do feel moist and silky when this is on. Hugely popular in Hong Kong, I was informed by I Nuovi’s beauty trainer that the makeup connoisseurs in the SAR not only place this on the eye area, they also apply it all over the face as a foundation base! ;)
Stand a chance to win this eyeshadow base by taking part in the Makeup Stash! Lunar New Year 2010 giveaways!
Image source: I Nuovi Professional