Olay Regenerist and White Radiance Cellucent Preview

August 27, 2010

I was recently invited to an Olay preview, where I was introduced to Regenerist Micro-Sculpting Serum and Regenerist Superstructure Cream, as well as White Radiance Cellucent White Essence and White Radiance Cellucent White Cream.

New additions to the Olay premium skincare ranges, these four products will make their début this October at leading pharmacies and supermarkets (masstige with a touch of prestige!). Olay Regenerist Micro-Sculpting Cream is already available in Singapore and despite its unusually-high price for a drugstore item, it is one of the brand’s top-sellers.

I’ve used Olay moisturisers before (they’ve worked for me and my mother-in-law) and I fondly remember their double-sided daily facial cleansing cloths too (these were cool – one side exfoliated, while the other lathered and cleaned). I also like that the brand is backed by credible scientific research and clinical tests: A recent New York Times article lauded the brand for proving the efficacy of one its products in a scientific journal (niacinamide, the ingredient that is mentioned, is also in the Regenerist and White Radiance lines).

Here’s what I learnt about Regenerist and the new additions:

  • It is an anti-ageing line.
  • Regenerist contains Olay’s aminopeptide complex, a mixture of anti-ageing ingredients such as Pal-KTTKS, niacinamide, carnosine, Pro-Vitamin B5 and antioxidants, which regenerate skin at a cellular level.
  • Various cell culture and clinical studies have shown that niacinamide can even skin tone and boost collagen production.

Dr David Khoo, the Olay scientist whom I spoke to, also told me that niacinamide helps in cell renewal (it enhances the energy of skin cells), strengthens the skin’s moisture barrier, balances sebum production and has anti-acne properties. On top of all this, it reduces sallowness and redness too. According to him, niacinamide is not only colourless, odourless and easy to formulate, it also plays well with other ingredients.

Containing a concentrated level of Olay’s aminopeptide complex, Regenerist Micro-Sculpting Serum (50 ml/S$59.90) should be used before Regenerist Micro-Sculpting Cream or Regenerist Superstructure Cream SPF30 (or any other moisturiser). It felt comfortable on the skin but I wasn’t too fond of the scent.

Also containing the aminopeptide complex, Regenerist Superstructure Cream SPF30 (50 ml/S$59.90) offers sun protection and maintains collagen’s structural integrity. It felt rather tacky at first but dried down to a velvety finish.

Here’s what I learnt about the new White Radiance products:

  • It is a whitening line.
  • It contains Olay’s exclusive CelLucent™ complex which includes the active ingredient Sepiwhite.
  • Sepiwhite blocks the first stage of melanin production, inhibiting subsequent stages from occurring and reducing the amount of melanin produced.
  • Clinical trials have shown that Sepiwhite effectively reduces hyper-pigmentation, lightens skin tone and hydrates skin.

Olay White Radiance CelLucent™ White Essence (S$59.90/40 ml) is an essence whose texture is between that of a serum and a lotion, allowing quick absorption. I liked its velvety feel and it plumped up my wrist lines quite effectively when I tested it.

Olay White Radiance CelLucent™ White Cream (50g/S$59.90) is a ‘shape-memory gel’. I  was wondering what the shape-memory thingy was all about when Dr Khoo told the crowd with glee that it means the surface of the cream will bounce back, resuming its flatness after some time, even though an indent has been made in it. In other words, the formula will retain the shape of the cream. I thought this was interesting and seems to indicate the stability of the formula. However, I do wish they put this moisturiser in a pump bottle which would be so much more hygienic.

The event was held at Les Amis, one of Singapore’s top restaurants. I liked the simple yet elegant place setting.

Before lunch commenced, there was a little game of dominoes, which demonstrated the Olay early-step cell care approach: addressing anti-ageing and whitening issues at the start of the series of chain reactions in the cells that affect skin ageing or darkening.

In between courses, there were presentations by Colleen Francisca (a beauty queen with gorgeous bone structure!), Joanna Koh (a local model-turned-makeup artist), Dr Cheong Wai Keong (a consultant dermatologist) and Dr David Khoo (the aforementioned scientist for Olay).

Here’s the lunch menu. Despite the descriptions, I had barely any idea what we’d be served (I’d lost touch with the French language a long time ago!).

Other than the beef, the food was unusual to me. As befitting a famous French restaurant like Les Amis, everything was  tastefully presented and aesthetically-pleasing.

Here I am with Iris, who also attended the event. :)

Image source: Olay Singapore

Posted in: beauty news | olay | skincare

8 Responses to Olay Regenerist and White Radiance Cellucent Preview

  1. August 28, 2010 at 3:01 am

    The foods look really Yummy!
    And both of you look so nice~ ^__^

    • makeupmag
      August 29, 2010 at 1:37 am

      Thanks, Chantana!

      I’m glad the photos showed up nicely! I really liked the beef. :D

  2. miki
    October 7, 2010 at 9:49 pm

    where can i get the cellucent white essence?

    • makeupmag
      October 8, 2010 at 1:08 am

      Hi Miki,

      The line is available at Watsons.

  3. Maribel
    December 6, 2012 at 2:46 pm

    Hi. Where can I buy the Olay White Radiance line. I am based in Canada and I dont mind paying for shipping costs. Fake items are all over Canada so i would like to buy it straight from Olay or its legitimate dealers.


    • makeupmag
      December 10, 2012 at 4:02 am

      Hi Maribel,

      I’ve no idea, sorry. Perhaps from Amazon…?

  4. kristine
    March 9, 2013 at 11:56 am

    how much for prudact olay type olay white radiance cellucent white essence 40ml?
    olay white radiance cellucent white cream 50 gr?

    • makeupmag
      March 12, 2013 at 9:40 pm

      Hi Kristine,

      If you’re in Singapore, you can check the prices at Watsons.

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