Shiseido’s 140th Anniversary

And speaking of Eudermine, here’s a video with highlights of Shiseido’s 140 years of creating beauty and wellness.

I stumbled upon a socio-cultural history website that has published an extensive essay entitled  ‘Selling Shiseido’, an engaging piece with fascinating insights into the Shiseido beauty trade, chronicling and analysing its packaging and marketing material over the years. The article is incredibly comprehensive and is not only a good walk down Shiseido’s memory lane but also a great beauty history read.

Do scroll through it, if only to see the plethora of past beauty advertising styles.

Image and video sources: MIT Visualizing Cultures and Shiseido

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