Happy Birthday, Ettusais!

May 26, 2012

This year, Ettusais celebrates its 20th anniversary. The very first counter was launched on this date at Isetan Scotts.

The brand’s come a long way since its launch, offering acne-clearing solutions while infusing their products with touches of colour and cuteness…the Ettusais ducky exemplifying the latter. ;)

To mark the event, the brand invites customers to take a photo with the ducky at Isetan Scotts.

Present the picture to the counter with a birthday greeting and you will receive a little gift.

I made a quick purchase when I was at the counter and picked up Quick Fix Powder (S$28). This new piece is actually a back-up (I like it a lot!) – originally a limited edition product, it flew off the shelves when it was first launched here last year. The brand has since brought in quite a fair amount of stock for this blotting powder but I’m told that it remains a limited edition item. So do get yours before the stock runs out for good.

When I first learnt of the brand many years ago, I remember being very impressed with the then-innovative spatula-tip applicator on the Ettusais concealer wand. I thought it was a neat way to dispense the cream and more hygienic too, so appropriate for an anti-acne product.

Here are some Ettusais favourites over the years.

To keep abreast of the brand’s product promotions, do visit the Ettusais Facebook page.

Happy 20th anniversary, Ettusais. Here’s to many more years!

Image source: Ettusais Singapore

Posted in: beauty news | cute! | ettusais | japanese brands

2 Responses to Happy Birthday, Ettusais!

  1. May 29, 2012 at 10:40 am

    I remember using this brand when i was in Uni many many years ago…i started out with the Day Protect Powder in the cute pink casing with its super soft marshmallow puff. Too bad it’s discontinued. :(

    I’m going to get that BB cream soon! Read too many raves to pass up!

    • makeupmag
      May 30, 2012 at 7:30 pm

      Hi Pris! :)

      So many lovely things gone to beauty heaven. There’re nice new things for us to try but I can’t help but feel twinges of regret, especially when products I love are discontinued.

      I hope you like the BB cream as much as I do. Let me know what you think of it!

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