Dior Isetan Scotts Counter Revamped

June 30, 2012
By

With a desire to provide the best experience for the Dior customer, the brand has revamped their Isetan Scotts counter.

The counter is neatly divided into three spaces for beauty exploration:

Coutourier Perfumer Christian Dior

This area showcases Dior fragrances and come August 2012, the brand will offer personalised fragrance consultations wherein an orgue à parfums (a tableau of fragrances) is used to present the 3 scents that best correspond to a consumer’s profile.

Customers will be attended to by trained fragrance specialists, who will use the orgue comprising 40 mini vials containing the key notes of Dior’s iconic juices, to recommend a Dior scent.

This service will be available from August 2012.

Haute Couture-Inspired Makeup Counters

Reflecting the brand’s haute couture heritage, the makeup space has a backstage studio effect featuring floating makeup boards that act as a reference for a customer’s colour needs.

The consultation boards also display the latest product launches, side by side with perennial Dior best-sellers, to offer helpful choices to customers.

Skincare Consultation Space

This section has been enhanced to accommodate a higher number of private consultations, offering a more exclusive service for Dior customers.

Here’s a photo of the makeup creations for the counter’s launch event.

And no, you can’t find those reds in Dior’s eye makeup repertoire – they’re entirely created from the brand’s lipsticks! Brilliant.

Image source: Dior Singapore


Posted in: beauty news | dior

7 Responses to Dior Isetan Scotts Counter Revamped

  1. Sam
    June 30, 2012 at 2:12 pm

    Ooh! That is going to be one of my first stops on my next SG trip. Puts my local counter to shame!

    • makeupmag
      July 1, 2012 at 1:54 am

      Hey Sam,

      Do I smell mega haulage? ;)

    • makeupmag
      July 2, 2012 at 2:12 am

      Should also add that the BAs quietly but sweetly offered me a seat because I was slinging my baby. Nothing effusive or trying-too-hard-to-please.

      Hope you have a very pleasant experience when you’re there. :)

  2. July 1, 2012 at 9:35 am

    Am i slow? Haha! Love the new layout Mag!

    • makeupmag
      July 2, 2012 at 2:07 am

      Hi Germs,

      My site or the Dior counter? ;)

      • July 2, 2012 at 10:46 am

        Hi Mag, both! Haha :)

        • makeupmag
          July 2, 2012 at 10:03 pm

          Aww, thanks, Germs. :)

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