Lancôme Rouge In Love Lipsticks (Asia Edition)

June 17, 2012
By

Here is Lancôme Rouge in Love, the brand’s new lipstick range that departs from their regular lipsticks, both in appearance and texture.

This permanent addition will appeal to a broader spectrum of ladies, not only with the offering of wearable lip-hugging hues but also with its chic packaging.

Inspired by love notes written with a lipstick, the case features a ‘mirror’ inscribed with the name of the lippy.

The brushed metal cap, bearing a sexy red top-stitch detail reminiscent of couture stockings, contrasts nicely with the shiny base of the silver tube to form a modern silhouette – certainly a refreshing change from staid lipstick packaging!

Making colour a game, an amusement, a whim.

In 27 colours – 9 shades in 3 distinct subsets that represent three different times of the day in the life of a modern and stylish woman – this palette of prêt à porter colours encourages you to wear them according to your fancy, to match your mood in the morning (Jolis Matins), evening (Boudoir Time) and night (Tonight Is My Night).

Made in Japan, the colours that we get here are somewhat sheerer than their western counterparts. They are, however, formulated with the refined texture and smooth shimmer that Japanese lipsticks are lauded for, making them wearable additions to any makeup repertoire.

Below are swatches of all 27 lipsticks.

132M 144M 210M
220M 230M 243M
327M 337M 351M

Jolis Matins (aka Pretty Mornings)

132M Corail in Love, 144M Coquine Mandarine, 210M Rose en Déshabillé,
220M Beige Dentelle, 230M Jolis Matins, 243M Belle Aurore,
327M Dans ses Bras, 337M Rose Plumetis, 351M Perles de Rosée

 140B 155B 163B
247B 270B 343B
353B 360B 375B

Boudoir Time

140B Délice de Corail, 155B Miss Coquelicot, 163B Rose St Honoré,
247B Rose Dragée, 270B Beige Bonbonniére, 343B Violette Coquette,
353B Rose Pitmini, 360B Rose Boudoir, 375B Bold Fuchsia

167N 170N 181N
244N 272N 280N
365N 377N 383N

Tonight Is My Night

167N Rouge Rendez-Vous, 170N Rouge Valentine, 181N Midnight Rose,
244N Vip Pink, 272N Bubbly Beige, 280N Bibi Rose,
365N Rose Grenadine, 377N Jolie Rosalie, 383N Miss Fressia

As comforting as a balm, as colourful as a lipstick. 

Here’s the secret to these ‘radiant shades’ with a featherlight feel:

The texture melts on application, leaving a concentrate of colour on the lips. At the heart of its formula lies a colour protecting creamy wax that forms a fine film on the surface of the lips on which pigments and satiny agents are shielded.

With stunning colour, enduring hydration and striking shine, lips feel smooth and soft thanks to the nourishing and protecting oils.

Rouge In Love plays with the whole spectrum of pearl particles: tone-on-tone for luminous natural colour; more intense particles to add shine and play with contrasts; golden pearls for a deeper and more sophisticated glossy effect.

Here are 3 bespoke Rouge in Love application tips to make the most of this lipstick wardrobe:

To veil the lips in a light, sheer shade, pout as if you were blowing a kiss, simply dab on Rouge In Love with your fingertips. An ultra-simple, bee-stung effect.

Play with contrasts by placing a lighter touch in the centre of the lips: they will look even plumper.

For a more sophisticated effect, an extremely elaborate look and intense colour, apply it with a brush, starting at the corners.

The Rouge in Love concept is a charming one but I particularly like the name – it’s short, sweet and memorable.

In Singapore, Rouge in Love retails at S$40 and is available at all Lancôme counters across the island.

Image and video source: Lancôme Singapore


Posted in: beauty news | lancome | lipstick | swatches

14 Responses to Lancôme Rouge In Love Lipsticks (Asia Edition)

  1. Sam
    June 17, 2012 at 11:44 am

    Love the packaging! Nothing wrong with lipsticks that are a bit sheer – good for work.

    • makeupmag
      June 18, 2012 at 1:28 am

      Hi Sam,

      The packaging caught my attention too, when I first saw them online.

      I agree. The texture of these are pretty good; definitely representative of Japanese lippies. :)

  2. stella
    June 17, 2012 at 5:00 pm

    love the packaging and the colors; but honestly, some of content for this marketing campaign just over the top. case in point:

    Here are 3 bespoke Rouge in Love application tips to make the most of this lipstick wardrobe:
    ♥ To veil the lips in a light, sheer shade, pout as if you were blowing a kiss, simply dab on Rouge In Love with your fingertips. An ultra-simple, bee-stung effect.
    ♥ Play with contrasts by placing a lighter touch in the centre of the lips: they will look even plumper.
    ♥ For a more sophisticated effect, an extremely elaborate look and intense colour, apply it with a brush, starting at the corners.

    –> when my friends and i first saw this in the local press, we rolled our eyes. this applies to all lipsticks and are not really tips; they’re simply application techniques. maybe the second is a tip, that’s it

    and of course, having lipstick shades for different times of the day is just marketing BS. but hey, it’s cute and quirky!

    really, brands do need to treat their target clients as intelligent consumers at least most of the time; cut out (too much) fluff! this looks like a really nice product and it should speak for itself

    • makeupmag
      June 18, 2012 at 1:36 am

      Hi Stella,

      To be honest, I added in the ‘bespoke’ bit to carry on the lipstick wardrobe metaphor but I understand where you’re coming from. The tips are somewhat universal, after all. Though I still think they’re helpful to people who aren’t really into makeup, like us! :)

      I agree with you re: fluff and spiel; a product ought to be able to speak for itself. Yet, marketing is still an integral part of selling makeup, so it’s something we cannot avoid. (I’d like to see something that wows me; it’s been a while.)

      I love the silver tube; this alone made me desire this lippy when I first saw it online! :D I do like the idea of lipstick on a mirror – nicely executed in the RiL packaging.

  3. Jan
    June 17, 2012 at 9:05 pm

    I love the “morning” shades. very pretty! yet another lipstick well worth checking out :)

    • makeupmag
      June 18, 2012 at 1:36 am

      Hey Jan,

      Which one(s) are you eyeing? ;)

  4. Kelly
    June 20, 2012 at 2:25 pm

    I love the “morning” shades because I love shades that is fresher looking !

    • makeupmag
      June 21, 2012 at 3:38 am

      Hi Kelly,

      I know the morning shades will be popular with many! :)

  5. Thanuja
    June 22, 2012 at 3:07 pm

    I liked “Tonight is my night” range. It offer good shades, and is suitable for my skin tone :)

    • makeupmag
      June 22, 2012 at 9:33 pm

      Hi Thanuja,

      I like that range too! ;)

  6. Yumi
    June 27, 2012 at 8:45 pm

    I love the Morning Shades, esp 210M. Very pretty and nice colours. I like sheer colours.

  7. mandy
    June 30, 2012 at 6:39 pm

    Oh dear me there are SO MANY pretty colours! I looked at the first picture of swatches and was blown away hahaha! You must have had a fun time swatching! :)

    • makeupmag
      July 1, 2012 at 1:51 am

      Hi Mandy,

      I think I was concentrating too hard on not getting the names wrong! Took me quite a while to swatch everything, plus baby was trying to swipe at them too, haha!

  8. makeupmag
    July 1, 2012 at 1:52 am

    Hi Yumi,

    The sheers are very pretty in this range.

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