Here is Lancôme Rouge in Love, the brand’s new lipstick range that departs from their regular lipsticks, both in appearance and texture.
This permanent addition will appeal to a broader spectrum of ladies, not only with the offering of wearable lip-hugging hues but also with its chic packaging.
Inspired by love notes written with a lipstick, the case features a ‘mirror’ inscribed with the name of the lippy.
The brushed metal cap, bearing a sexy red top-stitch detail reminiscent of couture stockings, contrasts nicely with the shiny base of the silver tube to form a modern silhouette – certainly a refreshing change from staid lipstick packaging!
Making colour a game, an amusement, a whim.
In 27 colours – 9 shades in 3 distinct subsets that represent three different times of the day in the life of a modern and stylish woman – this palette of prêt à porter colours encourages you to wear them according to your fancy, to match your mood in the morning (Jolis Matins), evening (Boudoir Time) and night (Tonight Is My Night).
Made in Japan, the colours that we get here are somewhat sheerer than their western counterparts. They are, however, formulated with the refined texture and smooth shimmer that Japanese lipsticks are lauded for, making them wearable additions to any makeup repertoire.
Below are swatches of all 27 lipsticks.
132M 144M 210M
220M 230M 243M
327M 337M 351M
Jolis Matins (aka Pretty Mornings)
132M Corail in Love, 144M Coquine Mandarine, 210M Rose en Déshabillé,
220M Beige Dentelle, 230M Jolis Matins, 243M Belle Aurore,
327M Dans ses Bras, 337M Rose Plumetis, 351M Perles de Rosée
140B 155B 163B
247B 270B 343B
353B 360B 375B
140B Délice de Corail, 155B Miss Coquelicot, 163B Rose St Honoré,
247B Rose Dragée, 270B Beige Bonbonniére, 343B Violette Coquette,
353B Rose Pitmini, 360B Rose Boudoir, 375B Bold Fuchsia
167N 170N 181N
244N 272N 280N
365N 377N 383N
Tonight Is My Night
167N Rouge Rendez-Vous, 170N Rouge Valentine, 181N Midnight Rose,
244N Vip Pink, 272N Bubbly Beige, 280N Bibi Rose,
365N Rose Grenadine, 377N Jolie Rosalie, 383N Miss Fressia
As comforting as a balm, as colourful as a lipstick.
Here’s the secret to these ‘radiant shades’ with a featherlight feel:
♥ The texture melts on application, leaving a concentrate of colour on the lips. At the heart of its formula lies a colour protecting creamy wax that forms a fine film on the surface of the lips on which pigments and satiny agents are shielded.
♥ With stunning colour, enduring hydration and striking shine, lips feel smooth and soft thanks to the nourishing and protecting oils.
♥ Rouge In Love plays with the whole spectrum of pearl particles: tone-on-tone for luminous natural colour; more intense particles to add shine and play with contrasts; golden pearls for a deeper and more sophisticated glossy effect.
Here are 3 bespoke Rouge in Love application tips to make the most of this lipstick wardrobe:
♥ To veil the lips in a light, sheer shade, pout as if you were blowing a kiss, simply dab on Rouge In Love with your fingertips. An ultra-simple, bee-stung effect.
♥ Play with contrasts by placing a lighter touch in the centre of the lips: they will look even plumper.
♥ For a more sophisticated effect, an extremely elaborate look and intense colour, apply it with a brush, starting at the corners.
The Rouge in Love concept is a charming one but I particularly like the name – it’s short, sweet and memorable.
In Singapore, Rouge in Love retails at S$40 and is available at all Lancôme counters across the island.
Image and video source: Lancôme Singapore