Yesterday evening was makeup-memorable – together with the lovely Iris (my go-to for up-to-date beauty info), I attended Urban Decay’s Master Class conducted by the brand’s very own head makeup artist, Eric Jimenez.
Held at Sephora Ion, the class was located in an open space in-store. Roomy yet intimate, it was a nice area in which to communicate with Eric (Iris and I weren’t so fond of the seats though – perhaps Sephora would consider comfier chairs in the future? ;)).
The pristine tables held many Urban Decay testers for us to try, as well as generous makeup implements and cleansers, underscoring Sephora’s signature generosity with these items.
The goodie bag was not the same as the gift they’re giving away with the purchase of two Urban Decay items but it was exciting nonetheless. Inside were:
- 24/7 Glide On Eye Pencil in Rockstar
- 24/7 Glide On Eye Pencil in Stash (Stash is in the newer packaging and slightly longer than Rockstar)
- Mini Lipstick in Gash
- Mini Pocket Rocket in Doug
- Complexion Primer Potion sample in Pore Perfecting
The lip colours are GORGEOUS!
Laid out on the tables were samples of the brand’s Eyeshadow Primer Potion in Original (their best-selling product) and Eyeshadow Primer Potion in Sin.
More than the products, the highlight of the event has to be Eric Jimenez’s personality! Always warm and funny, his energy never fazed, even with a lukewarm class of participants (my guess is that everyone was so overwhelmed by his shower of never-ending tips and the barrage of fun products that they were just too stunned to speak up. :D). Gracious and humorous, he certainly knew how to capture an audience.
His affable presentation style made the time fly. Before we knew it, we were already an hour and a half into the class. Among other makeup tidbits, he shared the following with us:
- Urban Decay has the least number of binders in its eyeshadows, compared to other mainstream brands (I like this because many binder ingredients are comedogenic)
- Many of Urban Decay products can be eaten(!) because of their high natural content
- Eyeshadow Primer Potion can be extended to the brows to mattify and aid in filling (I’ve friends on Emakemeup who do this; they’d be glad that this is a pro tip! ;))
- Lash Primer Potion can be used to create fuller brows
- 24/7 Concealers contain microsponges to absorb oil (I love how they feel on the skin and how blendable they are)
- “Complexion invites beauty to yourself” (He declared this with verve at the start of the class and I thought it made a lot of sense)
- Concealer over eyeshadow can impart dimension and a different hue/texture to the eyeshadow
- Lip Primer Potion contains hyaluronic spheres that act as a glove for the lips
- One way to shape the eye is to line the bottom lash line first
- Applying the Metal Glitter Liners on the lower lash line can add clarity and brilliance to the eyes from underneath (I thought this was a neat way to describe the effect)
- “You control the products, the products do not control you” (Wise words!)
I appreciated many of his tips. True makeup artistry means learning continuously and this is partly why I love it! :)
Here’s a fun and fabulous look that Eric created with Gash Lipstick, Atmosphere Stardust Eyeshadow, Graffiti 24/7 Eye Pencil/Eyeshadow, Surreal Skin Mineral Makeup and Baked Bronzer, among other UD products. Midway through the class I remarked to Iris that it was wonderful seeing such bold and vibrant looks. Wearable makeovers/demonstrations may be practical but this is so much more visually-appealing!
I was flattered that Eric mentioned my Vert+Zero eotd again during the class. The best part? He promised me that he will be bringing Vert with him, along with Mildew, Shattered and other shadows, when he returns to Singapore later this year! I can’t wait to see more eyeshadow singles. I look forward to seeing him again too – he is such a sweetheart and so effusive in his love for the brand he represents. Such passion is a thing to behold – he has time for everyone to explain, to recommend, to demonstrate; he basically gives love to and from UD. Incredible!
Iris has a nice post about the class. Do hope over there for more photos and musings on the event. :)
Posted in: sephora | urban decay