An afternoon jaunt to Sephora Ion to see the launch of Urban Decay reaped rewards even though not everything from the brand made it here. I spent a good hour playing with the brilliant colours and even had a nice chat with Eric Jimenez, Urban Decay’s effervescent pro makeup artist.
An extremely friendly man, he inundated me with product information, all the while emanating genuine passion for the makeup he endorses. Like the inimitable Gregory Arlt, Eric overwhelmed me with his product knowledge and warmth. I was thrilled that he liked my eotd, the same Urban Decay Vert + Zero one that I did last week! :)
Although the new oh-so-sparkly Stardust eyeshadows (sans one) are here, I’m disappointed that not more of the regular eyeshadow singles are available. I love how dense and blendable some of them can be. According to Eric, the brand wants to test the local market before bringing in more products. He will be back in March and June, hopefully with more UD goodies for us.
We do get twelve out of the fifteen Deluxe Eyeshadows. These luxuriously silky and richly pigmented shadows are a dream to blend! A good way to try these is the Deluxe Shadow Box, where nine Deluxe Shadow pans are nestled in one case for eyeshadow delight. The above is a combination I love: Urban Decay Deluxe Eyeshadows in Grafitti and Fishnet blended together, with Eyeshadow in Midnight Cowboy Rides Again; all over Eyeshadow Primer Potion in Sin.
Thankfully, the prices are somewhat reasonable. I was initially apprehensive, knowing that prices for American makeup lines can go north when they make the journey to the far east. ;) The Deluxe Shadow Box is US$36 in the USA and S$63 in Singapore, while Eyeshadow Primer Potion – the star product of UD affectionately known as UDPP – is US$18 in the States and S$32 here. Incidentally, the Deluxe Shadow Box comes with a small vial of UDPP.
It’s wonderful to see the brand back on our sunny island. According to Eric, its previous showing wasn’t ideal and the brand wasn’t managed right. They’re obviously doing an excellent job at Sephora now – the display is generously filled with testers and the products are prominently displayed, aching to be touched!
Even the Sephora beauty advisors manning the Urban Decay display are gracious and friendly. Although I didn’t buy anything and hogged the display trying everything and taking down the prices, they were friendly and polite; occasionally offering me tissue paper for cleaning. I’m actually surprised they weren’t exasperated. :P Great customer service, really!
Buy at least two Urban Decay products and receive a gift with purchase. I had a look at the gift and many of the items that I’d predicted would be inside are indeed included in the freebie! Worth S$145, this gift comprises:
- Eyeshadow in Goddess
- Eyeshadow in Midnight Cowboy (that iconic Urban Decay product that started me on my UD path)
- Clean and Sober Makeup Remover
- 24/7 Mini Eye Pencil in Covet
- 24/7 Mini Eye Pencil in Electric
- Eyeshadow Primer Potion samples in Original and Sin (I think)
- Skyscraper Multi Benefit Mascara
As for the Alice in Wonderland Book of Shadows, it will only arrive on our shores in March 2010. According to Eric, there are only 400 pieces available. I’m certain they will fly off the shelves. I’m getting one for myself, since I don’t own any of the Shadow Boxes. Here’s to stalking UD at Sephora! ;)
Image source: Urban Decay