Under the Earth Hour I Will If You Will (IWIYW) initiative, The Body Shop Singapore will be giving away a shower gel for every 3 recyclable containers you present at any TBS store. In doing this, the brand hopes to educate the public on how to recycle, as well as redress the misconception that any plastics can be recycled.
Below are 3 tips from the brand, on recycling plastics:
1. Prepare Bottles
Rinse containers and remove the labels before placing them in your recycling receptacle. Stomp on containers to flatten them before adding them to the bin.
2. Check the Number
The bottom of each plastic container should have a number inside chasing arrows. This number indicates the type of plastic used in the production process. Most water bottles are made from No. 1 PET (polyethylene terephthalate), which is what we accept here at The Body Shop.
3. Source Reduction
The Body Shop encourages consumers to reduce consumption of goods that require waste disposal. This saves natural resources, reduces toxic waste from production and disposal, and saves money for communities, businesses and consumers.
Remember: Reducing the amount of plastic you use is the first step in responsible waste management!
As the brand hopes to encourage Singaporeans to recycle in general, it will accept any empty plastic container that is clean and bear the No. 1 PET/PETE recycling symbol; the receptacle need not be from The Body Shop or even related to toiletries.
There will be a choice of two body washes (60 ml) for redemption: Love Etc… or Cocoa Butter. This program will start on 31 March 2012 and will last till 22 April 2012 (Earth Day). There is no redemption limit but the stores will only offer the body washes while stocks last.
Image sources: Earth Hour and The Body Shop Singapore