Lush Emotional Brilliance…What Can It Be?

May 28, 2012

Here’s a catchy song featuring Emotional Brilliance, a Lush product (collection?) coming soon in July 2012. The Lush employees have apparently signed NDAs, so not much will be revealed about this but I’m guessing it could be a makeup collection, going from the colourful graphics.

If so, it’ll be makeup redux, though – Lush once produced makeup under the B Never Too Busy to Be Beautiful brand. I’ve never tried it as the garish beaded packaging of the vivid shades was simply too much for me.

This sister company has since folded, so Lush may very well bring cosmetics back. We’ll wait and see!

ETA: According to trade press, Emotional Brilliance is indeed a makeup line! Interestingly, it is based on colour therapy, with a product wheel that allows customers to select shades according to their moods.

Video and image sources: Lush Cosmetics and B Never Too Busy to Be Beautiful Facebook Page

Posted in: beauty news | lush

Leave a Reply

Your email address will not be published. Required fields are marked *


Baby Bath Body & Beauty

Beauty Acronyms

Decanting/Depotting Urban Decay Primer Potion (UDPP)

Face Primers

Methylated Spirit & Makeup

White Eyeliner

Makeup Reviews

Skincare Reviews