Soon, you can pair your favourite Benefit boxed blush with its very own lip colour.
Inspired by the popular Benefit Box O’ Powders, the Ultra Plush Lipgloss shades correspond to the powder hues.
The collection comprises:
- Bella Bamba Ultra Plush Lip Gloss (sheer bright watermelon)
- Coralista Ultra Plush Lip Gloss (sheer coral)
- Dallas Ultra Plush Lip Gloss (dusky rose)
- Dandelion Ultra Plush Lip Gloss (soft pearly pink)
- Hoola Ultra Plush Lip Gloss (shimmering golden nude)
- Sugarbomb Ultra Plush Lip Gloss (shimmering pinky nude)
It’s brilliant of the brand to roll out gloss counterparts to their complexion powders, given how popular the latter are. Fans will appreciate the complementary cheek+lip looks.
Left to right: Bella Bamba, Hoola, Dandelion, Dallas, Coralista, Sugarbomb
These lychee-scented glosses apply silkily, while imparting a shiny finish. They are fairly pigmented and can be easily built up or sheered out.
I appreciate their non-sticky texture which feels very comfortable on the lips – it reminds me of the smooth formula of The Body Shop Hi-Shine Lip Treatment, which I love. I tested one (Sugarbomb) on my lips at the product preview and was happy to discover that it lasts fairly long despite its glide.
Some might look askance at the squeeze-tube packaging with a slant-tip applicator but I personally like it because glosses keep fresher this way, in my experience.
In Singapore, these colour-coded lip lovelies will retail at an affordable S$26 and are available from July 2012.
Sweet cheeks meet luscious lips!
True to its fun-loving image, Benefit Cosmetics hosted a sweet and colourful preview event that was quite memorable. Here are some photos from the party which had a cheery ice cream/confectionery theme:
BOP Beauties flanked by macarons and candy. Yum!
A jar full o’ Benefit BOP Glosses!
The brand held a game in which the party guests had to match the BOPs+Ultra Plush Lipglosses to their corresponding ice cream flavour. According to the staff, the cones in the photo above are inaccurately labelled. Want to hazard a guess as to which ones are erroneously matched? ;)
I particularly loved the wooden Melissa & Doug Slice and Scoop Sundae Set that the brand used as a prop for the party; I like how the Velcroed bananas and strawberries can be cut and how the ice cream scoops/toppings can be layered on.
I can’t help but be drawn to food-related toys…they appeal to the little girl in me. :P Now I need to find this ice cream toy set for my daughter! ♡
Image source: Benefit Cosmetics Singapore