Kim Hyun Joong for TonyMoly
I was watching Episode 11* of Boys Before Flowers when I discovered that Kim Hyun Joong is the face for TonyMoly.
I am not familiar with this brand but its packaging is reminiscent of Skinfood’s, thanks to its vintage-feel graphics. Its tubes and jars are also somewhat similar to those of the latter.
Lotus Palace has more information on TonyMoly.
Kim has a tendency to look effeminate because of his delicate features but before any fans start hurling abuse at me or spam me for denigrating their idol, I must say he has a beautiful smile. He may not be the best actor on the show but when he smiles…*melts*
He is stylishly coiffed in the first part of the series – I love how the layers fall over his eye, imparting a splash of dashing. His character may seem aloof but whenever he rescues damsel in Jan-distress (props to Dramabeans for her coinage), I am utterly charmed.
However, I like him best when he is half-amused and acting as a foil to the other characters in the show, especially Gu Jun Pyo, who is played by Lee Min Ho. Like his fellow actor, Lee is also the face for a beauty brand.
Kimmy, this post is dedicated to you! 
* I disliked this episode for its incongruences and was, for most of the time, frustrated with the female lead‘s inertia and deviation from her character. That said, I was tickled when Ji Hoo (Kim Hyun Joong’s character) was watching another character on the show model for ‘TonyTony’ – surely that was a shout-out to the actor’s endorsement of the brand! 
awwwwwwwwwww! he’s such a cutie pie yes?
my heart stopped beating for a couple of seconds when i was scrolling down.
his smile……. ohhhhhhhh la la!
Hi Kimmy!
He is! He looks awesome with glasses on.
With or without, he’s super sauve! He’s MY MAN! LOL
i can’t stop grinning when I look at his pics. I’m absolutely obsessed! HAHAHAHA
You are so right! When he smiles, his face just lights up.
He is quite beautiful, I’ll admit that. I do like my guys to look a bit more rugged, but I can totally appreciate his kind of beauty.
Sunny
Kimmy,
You’re seriously crushing!
Hi Sunny!
It doesn’t help that he’s like a white knight who does plenty of saving.
They often tog his character in white to convey this point…although I don’t care what he wears; his smile is dazzling enough, heh!
I love your blog- it’s so informative and creative.
Hi Ammie,
Thank you for your sweet comment!
i totally heart this man. all just because of his smile
so dashing! and i love it when he's shy and sweet! dumb dumb jandi, honestly >_< how can she say no to jihoo sweetie pie????
Plue,
He is dashing indeed…aaah! I too wonder at Jandi’s coldness towards him, considering her affinity to him from the beginning. Can you imagine having a ‘soulmate’ such as he; someone who’s always there to rescue you in times of trouble?
I think it’s precisely this reconstructed fairytale premise that contributes to the draw of BBF!
I think she sorta rely on him too much, making him like a big bro instead. bleh.
le sigh, but it’s a good thing that she isn’t with jihoo, i think she’ll drain everything out of him instead!
sigh. i wish i have my perfect soulmate too. the bf is kinda close, but looks wise, le sigh! LOL!
Lol, Plue! In lovers’ eyes beauty is seen?
Good point about Jandi draining him. Her over-reliance does get tiring after a while. We don’t want Ji Hoo to be constantly sad and angsty now, do we?
I actually screamed and yelled at the PC while watching BOF, and had to like shout all the way when that dumb jandi doesn't understand a thing jihoo said.
ah, it's so angry, the way jandi reacts and everything. >_<
i think jihoo is better off alone. yish. that jandi n junpyo can go away together
Jandi seems oblivious to his overtures sometimes.
I guess she has to play dumb to keep him as a friend?
By the way, although she has pretty eyes, I think GHS actually looks a tad old (she is their noona in real life) next to the F4 lads.
hm, yeap, she does look old a bit, i think they cud have pick someone a little younger to play jandi, but i guess the effect won’t be the same. we’ll still dislike jandi anyway
but her friend, gal eul, so pretty and fresh! i quite like her.
Plue, the actress who played Ga Eul is stunning. What a fresh faced beauty~! She was truly memorable in BBF.
Oh! i'm very happy that lots of people love kim hyun joong not only in KOREA but in ASIA!!! yeah, i started to love him thru to his smile & it made me MELT!!!hahah..
thanks for sharing these cutie pics of HJL.
Hi Anon,
You're welcome!
He IS a cutie!
I Love u.you is very beauti ful and you have every thing. I am very happy that see you.
Hi Mina,
He has a playful demeanour which will serve him well in CFs!
waw so cool kim hyun joong
Hi Nuraulia,
He does have a certain charm.