Etude House at Orchard Underpass

September 3, 2009

Spotted at the underpass that links Ion to Tangs: another Etude House stand-alone store.

Seemingly larger than the brand’s Plaza Singapura store, it’s in an apt location, considering the amount of human traffic that underpass receives. I can hear the tills ringing already!

Posted in: beauty news | etude house

15 Responses to Etude House at Orchard Underpass

  1. Blovet Beauty
    September 3, 2009 at 9:33 pm

    OMG> i am an avid etude house fan! this shop is going rob me of my money.. i love their packaging, quality and price~ I can't wait!! :))

  2. makeupmag
    September 3, 2009 at 9:41 pm

    Hey BB,

    Doesn't help that the new store's in a favourable location, huh? ;)

  3. Blovet Beauty
    September 4, 2009 at 7:03 am

    yup, their location is making things worse( for me)!! hahaha… smart move on their part though :)

  4. plue
    September 4, 2009 at 10:05 am

    how come ur EH features Lee Min Ho but my stinky EH here doesn't?

    So not fair! Hmph!

    Speaking of which, tonight I must go check new stuff in EH! Apple scented bodycare! My thing! :D :D :D

  5. makeupmag
    September 4, 2009 at 11:38 am

    I agree, BB. It's kind of hard to miss them in that location :P

  6. makeupmag
    September 4, 2009 at 11:41 am

    Lol, Plue Plue!

    You can urge them to put a poster of him on the exterior…better yet, tell them to give you a poster. :P

    I didn't know there were apple-scented goodies. Thanks for letting me know! :)

  7. plue
    September 4, 2009 at 12:22 pm

    I am not much of a fan of lee min ho, altho he is dashing, but my love remains for Hyun Joong sweetie pie!

    Darn me i cudn't go to his fan signing session yesterday :(

    I shall report back if I find anything yummy! :D

    I'm heading to SG soon! :D Tee hee! 19-21 this month :D

  8. makeupmag
    September 4, 2009 at 12:35 pm


    Let's wait for Tony Moly to hit Sg and M'sia. ;) I was hoping you'd post about the SS501 fan-meeting. Never mind, there's always next time.

    I hope you have a great time here!

  9. plue
    September 4, 2009 at 12:43 pm

    Am praying for Tony Moly to come! And Hyun Joong must come too! Haha~

    I wanted to go, but time wasn't right :( If it was weekend, I'd be there pronto!

    I'm meeting with Kimmy :D If you have time, we meet too?

  10. makeupmag
    September 4, 2009 at 12:48 pm

    He'd better be there, if TM launches. That's the whole point, isn't it? ;) Yes, let's all meet together!

  11. Katie
    September 5, 2009 at 7:31 am

    J'adore Etude!! I have an eyeshadow and a peach scented blush from them, both of which I use all the time!! They also do not test on animals, according to the email they sent me, yay!! Wish I were in SG to visit their store!

  12. Wee Lin
    September 9, 2009 at 8:05 am

    Haha, their spokesman Lee Min Ho will be in Singapore on 10 Oct 09 for this ION outlet’s grand opening!! ^_^

  13. jocelyn
    October 8, 2009 at 9:19 pm

    wat is the time when opening ?i wish to know and i am looking forward to it!

    • makeupmag
      October 13, 2009 at 10:54 am

      I’m not sure, Jocelyn but you could go to the store early in the morning, just in case? :)

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