Exclusively sold at DFS and travel retail stores, this new face product from MAC is similar to the multi-functional BB creams (Blemish Balm creams) made popular by the Korean beauty industry.
According to MAC Cosmetics Singapore:
The idea of flawless skin with or without make is universally appealing. Who doesn’t want fresh, luminous skin with a visible glow? M.A.C delivers long lasting illumination for all skin types with M·A·C PREP + PRIME BEAUTY BALM UVA/UVB SPF35 PA+++. Beauty Balm is the ultimate multi tasking product functioning as a color perfection, face primer, UV protector and light and skin hydrator.
While M·A·C PREP + PRIME BEAUTY BALM UVA/UVB SPF35 PA+++ was developed to perform a multitude of tasks, the ultimate result is the same: flawless skin. Use it as a makeup primer, to provide a subtle glow and correct color imperfections, while at the same time providing UV protection of SPF 35. Apply to skin before foundation for a smoother application and enhanced wear throughout the day.
The lightweight, creamy formula of M·A·C PREP + PRIME BEAUTY BALM UVA/UVB SPF35 PA+++ glides on effortlessly and forms a protective barrier against external aggressions, making it ideal for use in conditions that may cause stress the skin. Apply it to freshly cleansed skin and it immediately evens out and illuminates the complexion, making skin imperfection less noticeable.
In Singapore, MAC Beauty Balm retails at S$42. I wonder how it compares to the plethora of BB creams already available in the market. Since this product has also been released in the west (it retails at US$30 in North America) and not just in Asia, the colour tone is something I’d like to see. I’m really curious about this and am tempted to purchase a tube!
ETA: This product is now available at the regular MAC counters and retails at S$45.
Image source: MAC Cosmetics Singapore