Shiseido Eudermine Then and Now

March 7, 2011
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Introduced in 1897, Eudermine was the first softening lotion ever created by Shiseido. While I was at the Shiseido Singapore office to explore the brand’s Spring 2011 makeup collection, I was given a look at a retro bottle of this moisture-booster.

Together with its cylindrical silk case, the rounded stopper and the tapered faceted surface of the ruby-coloured bottle immediately conjured up a sense of nostalgia.

Still available today, Eudermine has a loyal following, solidified by its years of reputation. Here is the retro bottle next to its contemporary counterpart. How different they are!

A history of this product can be found on the Shiseido website. It’s always a treat to see beauty packaging from the past, plus I ♥ beauty trivia. :)

Image source: Shiseido USA


Posted in: beauty trivia | japanese brands | shiseido | skincare

2 Responses to Shiseido Eudermine Then and Now

  1. Kas
    March 9, 2011 at 4:41 am

    Wow, you know, i’d rather reach for the retro-looking bottle :D

    • makeupmag
      March 9, 2011 at 11:24 pm

      Hey Kas,

      I know what you mean; it’s so pretty! It reminds me of rose syrup… ;)

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