Shu Uemura Sweet Reds

Shu Uemura Sweet Red Rouge Unlimited

Despite their extensive range of eyeshadow colours, the choices are oddly limited when it comes to red lipsticks from Shu Uemura. This will change with the Sweet Reds collection.

Shu Uemura Sweet Red Rouge Unlimited Lipsticks in Baby Flame, Mon Shu Red Pure, Sweet Devil Rouge, Lacquer Red, Spiky Rose Swatches

Here are 5 of the 6 Rouge Unlimited lipsticks in the mini collection:

  • Baby Flame
  • Mon Shu Red Pure
  • Sweet Devil Rouge
  • Lacquer Red
  • Spiky Rose

Missing from the photos is Dolly Red (an orange-red) but it will be released with the rest when they launch here in October 2013.

They aren’t straight-up warm/cool reds but offer tonal variations of the striking hue. They aren’t scarily intense either, which will might appeal to ladies who prefer softer reds. As you can tell from the swatches, they do build up to an opaque finish. Available only in the Supreme Shine and Semi-Matte formulas, all of them have a lovely silky glide and are fragrance-free – characteristic of many Japanese lipsticks.

Strangely, this sextet will be limited edition; I’d expected them to be permanent, given the dearth of reds in the brand’s lipstick line-up. In Singapore, they will retail at S$33.


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