Tony Moly Singapore Media Preview

September 15, 2010

Yesterday, I attended the Tony Moly Singapore press event, where I was able to play with several Tony Moly products.

Currently fronted by pretty-boy leader of K-pop band SS501, Kim Hyun Joong (but not for long!), Tony Moly is the latest addition to the many Korean brands that have made their way to our sunny island.

Kim will part ways with Tony Moly very soon – his contract with the brand will be up by the end of this month. However, this also means that the company is able to use his image to sell products till then (pretty shrewd of Tony Moly Singapore to open before the month’s end!).

Not a brand to sit on its laurels, Tony Moly has since signed on The Brown Eyed Girls and rising K-star, Song Joong Ki, as its new faces.

With close to two hundred stores in Korea, Tony Moly has also expanded its reach in the Asia-Pacific region. According to the Korean director of Tony Moly, they’ve been eyeing Singapore for a while now and are happy to see their plans to expand here finally come to fruition. Besides its inaugural store at Marina Square, Tony Moly will open another outlet at Bugis Junction this November.

Of course, the highlight of the preview was playing with the products – everyone was treated to a plethora of colourful and fun beauty goodies, including these adorable skincare products. With their packaging styled after edibles, I couldn’t help but think of masak masak (cooking toys)!

I love the raindrop-shaped packaging of this moisturiser, Tony Moly Fresh Aqua Pure Drop Cream. It’s made with a-thousand-year-old spring water from Japan and a plant called Angel’s Tears (aww!), which I later found out is another another name for the narcissus flower.

This cheerful Tangerine Hand Cream reminds me of a Sony CP orange hand cream that is packaged in a very similar way. The scent is too overwhelming for me but I do concede that it is very cute!

I didn’t get a chance to try the Tony Moly Appletox Smooth Massage Peeling Cream but the smooth and shiny green surface of this apple was dying to be photographed, so here it is!

And then there was this charming quad of Tony Moly Ice Queen Face Packs: Snow White Sleeping Cream, Multi Play Cream SPF30 PA++, Crispy Green Tea Pack and Crispy Tropical Pack.

I think the first two (opaque creams) are moisturisers, while the last two (sorbet-like gels) are rinse-off facial masks. They all have different functions – moisturising, brightening, tightening and the like. The packaging is super cutesy, no? I’m not sure about the word ‘crispy’ in the names though. :P

Tony Moly Whipping BB Cream reminded me of Maybelline Dream Matte Mousse with its airy texture and matte-like finish. The interesting thing about this product is the hidden push-out-scroll-up brush in the handle. The brush sheds a little but we were told that the brand will be changing it soon.

As you can tell, the cream is very pigmented. It can cake too, so sheer layers are necessary for building up coverage.

The flip top cover of Tony Moly Backstage Duo Lip & Cheek reminded me of the cream blush in Skin79 The Oriental Range BB Cream.

Here are the swatches of the cheek and lip tint over the Whipped BB Cream. They are very soft and pleasing in appearance.

Tony Moly Crystal Tear Glitter Eyeliner is quite sparkly. A hidden liner brush in the handle helps to apply this multi-coloured glitter onto the lids and the eye line.

What treasures is this innocuous little bottle hiding?

Why, a baked eyeshadow duo and a gel liner, with a hidden liner brush! I think this feature of Tony Moly Backstage Self-Smokey Eye Collection is ingenious as all three colours can easily create a complete look (hence the ‘self’ in the name).

Best of all, the colours swatched beautifully. The shades are complementary, and absolutely me!

Tony Moly Shimmer Lover Cubes are fairly new to the brand’s makeup range. These compacts of shimmer stripes look like Bobbi Brown Shimmerbricks. I love the colour range and think that the one in the lower right corner is similar to MAC Lightscapade in terms of colour combination. The bottom half of the case hides a drawer in which lies a face brush.

If you were to ask me what the acid test of this brand is, I’d say it’s the colourful packaging of their skincare products, as well as the clever design of the makeup packaging which marries function with form.

Here I am with Calle, the stunning brand director of Tony Moly Singapore (everything she’s wearing on her face comes from her brand) and Korean-brand enthusiast, Kimoko, who also attended the event.

Tony Moly will officially open today at #02-151, Marina Square, near the Centrestage atrium and next to Tag Heuer. There will be a two-hour opening special from 11.30 am to 1.30 pm but other promotions will run throughout the day until the end of the month.

I was given a shop tour of Tony Moly Marina Square but I’ll write about it in a later post. In the meantime, happy exploring!

Image source: Tony Moly Korea and Tony Moly Singapore

Posted in: korean brands | swatches | tony moly

21 Responses to Tony Moly Singapore Media Preview

  1. September 15, 2010 at 4:55 am

    Alamak! Wrong angle! Fatty cheeks are out! LOL

    • makeupmag
      September 15, 2010 at 5:12 pm

      Hi Kimmy,

      You look great in the photo! Was glad to see you again after so long. :)

  2. September 15, 2010 at 9:21 am

    tony moly is opening in malaysia soon, or so I heard. it’s a little sad that hyun joong no longer is with TM, heard he’s endorsing face shop next? the stuff you review look mighty cute! and the shimmer cube, it’s so much like bobbi brown! i really hope the price won’t be too much marked up, if not… sigh :(

    • makeupmag
      September 15, 2010 at 5:14 pm

      Yes, Plue, Tony Moly is making its way to Malaysia – I think I heard them mention it. :)

      KHJ will be the brand ambassador for The Face Shop, I believe (I don’t know why he’d choose this brand though). Let me know the MY prices when it arrives in Malaysia!

  3. September 15, 2010 at 10:04 am

    What adorable packaging. I wonder why Asian countries have all the cuteness!!

    • makeupmag
      September 15, 2010 at 5:14 pm

      Hi Marcia,

      They look very much like children’s toys and yes, they’re very cute! ;)

  4. Jane
    September 15, 2010 at 2:58 pm

    Hi…take a look at Tony Moly Singapore Website. They have blog and forum function for fans..

    • makeupmag
      September 15, 2010 at 5:15 pm

      Hi Jane,

      Thanks for the link!

  5. Jane
    September 15, 2010 at 2:59 pm
  6. September 15, 2010 at 5:30 pm

    mag, i think it’s cuz KHJ signed under bae yong joon (dunno if i spelt his name correctly), so i think he’s taking over face shop as the new ambassador? XD

    • makeupmag
      September 15, 2010 at 5:38 pm

      Hi Plue,

      Ah yes, BYJ’s agency. It makes a lot of sense! Thanks for sharing. :)

  7. September 15, 2010 at 6:15 pm

    Goodness me, those Ice Queens look sooo yummy. I want them all! XD

    • makeupmag
      September 15, 2010 at 7:39 pm

      Hi VampiressDoll,

      They are quite eye-catching, aren’t they? ;)

  8. September 15, 2010 at 8:22 pm

    WOW! THe whipping BB cream looks promising :) That would be a product that i’d like to try from this line :)

    • makeupmag
      September 17, 2010 at 2:52 am

      Hi Hazel,

      It can be a little cakey, so application care is necessary.

  9. September 15, 2010 at 10:51 pm

    Tried the ice cream packaging & the scent I like was moisturizer which I did not get coz don’t need another mois. I got the Tomato mask & the handcream(peach & orange) but hv not tried any. Love the bake e/s you swatched there, must go see!!!

    • makeupmag
      September 17, 2010 at 2:52 am

      Hi Farah,

      You were so right about the fruity scents! :P That baked shadow is gorgeous, ya?

  10. September 17, 2010 at 12:10 am

    I need to check out the store when I pop by Marina Sq… all the stuff look so cute!

    You and kimoko look so radiant.. Calle too ^_^

    • makeupmag
      September 17, 2010 at 2:56 am

      Hi Chantana,

      Thanks! Was hoping to see you there. :)

  11. September 23, 2010 at 8:56 pm

    Thanks you the great Blog.
    Let us know about your opinion on the Dual Effect sleeping Mask.
    I have read a few comments about the price of this SM.
    This SM is priced higher as it has 2 functions, Anti Wrinkle and Whitening.
    WE do have cheaper Sleeping Masks like the Berry Berry range however, the Dual effect tops:)

    • makeupmag
      September 24, 2010 at 1:17 am

      Hi Calle,

      Thanks for coming by my website and for finally making this brand available to us here! :)

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