Urban Decay Book of Shadows Vol. III UD ♥ NYC Palette in Singapore

September 21, 2010
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According to Urban Decay’s head/international makeup artist Eric Jimenez, this palette will be released for sale at Sephora Singapore on 1 November 2010!

ETA: According to the Sephora Singapore Facebook page, it will be available at Sephora Ion from 13 November 2010 (Saturday) and will go on sale at 11 am.

If all goes according to plan, Eric will be bringing the limited edition UD <3 NYC T-shirts with him when he returns to Singapore in November; the same ones that were given out at the palette’s Times Square launch for the lucky first 200 people who purchased the set.

There was a frenzied scramble for this palette in the US – people queued for it in Times Square from the wee hours of the morning and it was sold out in under 10 minutes when it was released for sale on urbandecay.com.

Why the fuss?

Firstly, it has mini LED lights that light up a representation of New York City’s cityscape and its eclectic nature, once you open the set. Iconic landmarks like the Empire State Building, the Statue of Liberty and a yellow taxi cab (so cute!), together with paper skyscrapers are bathed in a glimmering light.

Secondly, besides the pop-up collage, this eyeshadow kit also contains:

  • 24/7 Glide-On Eye Pencils in Random (bright purple) and Zero (black)
  • A mini Eyeshadow Primer Potion in Original
  • Eyeshadows in:
  • Loaded (sparkly emerald green)
  • Kush (green metallic with silver glitter)
  • Rockstar (deep red-purple with metallic base)
  • Money (metallic light green)
  • Bordello (pale pink-purple with shift)
  • Radium (bright blue)
  • Suspect (sheer sparkly beige)
  • Snatch (pale peach with golden sparkle)
  • Psychedelic Sister (vibrant purple)
  • Haight (deep teal)
  • Perversion (matte black)
  • Uzi (metallic white with chunky silver glitter)
  • Midnight Cowboy Rides Again (golden beige with glitter)
  • Smog (deep coppery bronze)

Reasons enough to queue for hours and stalk the website! It is currently available on Sephora’s website but I doubt it’d stay in stock for long. After all, it’s a gorgeous and absolutely value-for-money set. I didn’t think the good people at UD could trump themselves after the stunning Alice In Wonderland Book of Shadows but outdo themselves, they did!

I love the versatility of the shades – the colours will mix/match well and indubitably play off one another. No wonder Urban Decay describes it as a playful and artful shadow kit. Keep your eyes peeled on the Sephora Singapore Facebook page for more local updates on this palette. ;)

Image sources: Sephora and Urban Decay


Posted in: beauty news | eyeshadow palettes | makeup merry | urban decay

16 Responses to Urban Decay Book of Shadows Vol. III UD ♥ NYC Palette in Singapore

  1. TheUndercoverGypsy
    September 21, 2010 at 10:00 am

    Pretty! I’d buy the UD “books” just because of the way they name their shades. They’re playful and fun but still deliver in terms of longevity of wear… Radium looks very inviting – no more frosted blue eyeshadow nightmares! ;)

    • makeupmag
      September 21, 2010 at 11:29 am

      Hi Tugs,

      There are several shimmers in this one and I can already picture so many looks! ♥

  2. September 21, 2010 at 11:07 am

    Love this palette! Been wanting it since I saw pics of it. :)

    • makeupmag
      September 21, 2010 at 11:30 am

      Hi Farah,

      It’s definitely a must-buy! :D

  3. September 21, 2010 at 8:50 pm

    Lovely colors! Loaded, Haight and Rockstar are my faves!! :) Our Sephoras don’t carry UD though :(

    • makeupmag
      September 22, 2010 at 12:02 am

      Hi Stav,

      Don’t those shades look fab?! Perhaps you could try ordering from the US?

  4. Jessy
    September 21, 2010 at 9:34 pm

    omgggg FINALLY!! News on this palette!! Any idea the price range for this particular palette? I hear it’ll be pricier than the other book of shadows..

    • makeupmag
      September 22, 2010 at 12:03 am

      Hi Jessy,

      I’m not sure. I always thought it’d be S$88, like the AiW BoS.

  5. milktea
    September 21, 2010 at 11:32 pm

    Wah!! It looks sooo good!! My jaw dropeth in awe.. *_*

    • makeupmag
      September 22, 2010 at 12:06 am

      Hi Milktea,

      Imagine my joy when I first saw it! ;)

  6. September 22, 2010 at 1:16 am

    It’s too expensive to order it from the USA Mag! :( I hate our Sephoras, I really do!!!

    • makeupmag
      September 22, 2010 at 6:18 pm

      Hi Stav,

      I’m sorry to hear that. Perhaps a swap then! :)

  7. JC
    September 23, 2010 at 8:55 am

    Mag, do a look of the day using the NYC?? I miss ur tutorials!

    • makeupmag
      September 24, 2010 at 1:13 am

      Hey Chev,

      Aww, thanks! I will try! :D

  8. Dee
    November 13, 2010 at 6:08 pm

    The palette = awesome
    I met eric and he did a makeover on meeeehh
    love it. he’s nice =)

    • makeupmag
      November 15, 2010 at 11:43 pm

      Hi Dee,

      Eric is a dear and a wonderful makeup artist. How lucky you were to have had him give you a makeover! Enjoy your palette. :)

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