Meeting Urban Decay’s Eric Jimenez Again and a Sneak Preview of Urban Decay Book of Shadows Vol. III (UD ♥ NYC)!

September 21, 2010
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This month saw Sephora Singapore welcoming Eric Jimenez, Urban Decay’s International Makeup Artist, to our sunny shores again. This time, he brought the Urban Decay Naked Palette with him and held a few workshops centred on this palette. Not surprisingly, the eyeshadow set has since sold out.

To be honest, I didn’t expect that our little island would command this much attention from Urban Decay; it’s gratifying to know that the brand evidently cares about its customers far and wide. In fact, I learnt from Eric that UD will be setting up two more gondolas at Sephora Ion, expanding its range of products here – in addition to the current range, we’ll be seeing more shadow singles (yay!) a high-definition foundation and The Black Palette (S$63). The holiday items will probably come our way too – Primer Potion Professional Size (S$50) (the squeeze tube version of its highly-popular but frustrating UDPP – they finally listened!), 24/7 Jackpot box of 24/7 pencils and the Body Jewelry Temporary Tattoos (S$30), among others. Awesome, awesome news!

Eric was as every bit as warm-hearted and effervescent as he was when I first met him in February. For caring so much about the Singapore market that he personally travels here (he is the head makeup artist of Urban Decay after all), I’ve dubbed him the Makeup Artist with Heart.

We’d been corresponding and to my utter delight, he revealed that he had the Urban Decay Book of Shadows Vol. III UD ♥ NYC for me!

As lemming-worthy as the Alice in Wonderland Book of Shadows, this palette comprises beautiful complementary shades and the blues and the greens that I love so much. I thought nothing would beat the intricate pop-up detail of the Alice palette but UD outdid itself by including lights in the UD ♥ NYC set, mimicking the beautifully-lit cityscape of the Big Apple.

Believe it or not, Eric actually hand-carried the palette. When I thanked him for his sweet generosity, he had this to say:

“…because we think alike and I also enjoy your passion and your artist skills…we may be far but not too far to work with each other.”

I was extremely touched by his heartfelt message, to say the least. Thank you so much, dear Eric! ♥

Doesn’t he look radiant and happy in the photo, despite having held several beauty sessions with the public and the media? Excuse my tired appearance though – I’d just come from a bridal hair+makeup appointment at Sentosa! :P

Image sources: Urban Decay and Sephora


Posted in: beauty gifts | eyeshadow palettes | makeup merry | raok | urban decay

16 Responses to Meeting Urban Decay’s Eric Jimenez Again and a Sneak Preview of Urban Decay Book of Shadows Vol. III (UD ♥ NYC)!

  1. September 21, 2010 at 7:47 am

    This makes me love Urban Decay even more :) The eye shadows are always so velvety-smooth (with the exception of *ahem* midnight cowboy *ahem*) and so pigmented! Glad to hear the head make up artist has such heart <3

    • makeupmag
      September 21, 2010 at 11:27 am

      Hi Lauren,

      Funnily enough, Midnight Cowboy was the very first UD eyeshadow I ever bought and it was UDMC that reeled me into the brand! :) I’m a little too old to use it frequently but I love the shimmer ones very, very much. And yes, Eric is a true gem in the makeup world.

  2. shopaholic
    September 21, 2010 at 10:40 am

    so happy and proud of u :)

    • makeupmag
      September 21, 2010 at 11:29 am

      Hi Shopaholic,

      Do look out for the palette! ;)

  3. September 21, 2010 at 11:11 am

    Have yet to try the primer but I like the squeeze tube packaging. I thought I read it was a lim ed thingy? I also heard about Jackpot from the nice Sephora SA last weekend.

    • makeupmag
      September 21, 2010 at 11:30 am

      Hi Farah,

      I’m not sure; if it’s LE, they might make it permanent, if there’s a demand. Jackpot looks so colourful and pretty!

  4. September 21, 2010 at 12:11 pm

    Hey Mag,
    Loved reading this post! He was so incredibly friendly and warm when we met him. Truly the very best ambassador for UD: -)

    • makeupmag
      September 21, 2010 at 12:26 pm

      Hi Iris,

      I love how he is always warm AND genuine!

  5. KarenTeo
    September 21, 2010 at 12:13 pm

    oh lucky u! i’m lemming the palette too. Any idea how much it will cost in SG? Also the squeeze tube primer…they should have made it that way long time ago.

    • makeupmag
      September 21, 2010 at 12:27 pm

      Hi Karen,

      It should be S$88, the same price as Alice! :D

  6. KarenTeo
    September 21, 2010 at 12:42 pm

    thanks for the info…hope i will have time to make it sephora that day :P

    • makeupmag
      September 21, 2010 at 11:55 pm

      You’re welcome, K. ;) You should have a relaxing Sephora shopping spree!

  7. September 21, 2010 at 5:02 pm

    Eric Jimenez look so radiance and friendly! You also look radiance after a long a warm day at Sentosa!

    • makeupmag
      September 22, 2010 at 12:00 am

      Hi Chantana,

      Thank you! Eric was as cheerful as he was radiant. :)

  8. September 21, 2010 at 11:02 pm

    They shld definitely make it perm. The packaging just makes it a whole lot better than digging around with the wand & not reaching the bottom. Yes JackPot looks really colourful & nice.

    • makeupmag
      September 22, 2010 at 12:05 am

      Hey Farah,

      I agree! And it saves the effort of decanting too.

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