Dove Damage Therapy Intense Repair Range in Singapore

October 28, 2010
By

To target hair with advanced and noticeable signs of damage, Dove has launched its new Damage Therapy Intense Repair Range, a haircare collection containing the brand’s patented combination of Fiber Actives (for advanced repair) and Micro Moisture Serum (for moisture and shine) to protect the hair, as well as improve its resilience.

The range comprises:

  • Shampoo
  • Conditioner
  • Overnight Treatment
  • Treatment Mask
  • Daily Conditioner with Treatment (Leave-on Cream)

I must say the packaging is prettier than some of the brand’s earlier offerings. I like how sleek and clean these products look!

In this Dove Damage Therapy television commercial by Oglivy & Mather, Glee’s Lea Michele sings a familiar tune adapted from The Sound of Music.

Isn’t it adorable? I can so identify with the frustration that the various women in the ad face! Unfortunately, we won’t see this ad on tv in Asia (the version we get is less fun and much tamer). I think it’s great for the brand’s image here but research apparently shows that women in these parts identify with and much prefer staid ads. :P

The Dove Damage test:

Take a single hair and curl it with your finger as if you were curling a ribbon. Drop the curled hair into a glass of water and it should regain its original form. If it takes time to spring back, then it’s not as healthy as it could be.

For a more accurate analysis, there is Dove’s Advanced Damage Diagnostic Tool, a nifty hand-held device that can measure hair health within seconds.

This gadget works by pulling a simple probe through the hair and displaying a score on its LED screen. The score ranges from 0 to 9, with damaged hair giving a higher reading than less/non-damaged hair. Apparently, many people – including men – score between 7 and 9 (!), no thanks to the damage we inflict on our coiffures.

Fact: Vigorous drying of the hair with a towel can cause extensive damage to the hair, more so than blow-drying because of the continued friction. Scary!

This portable device will be available in the stores soon for customers to check their hair condition.

Here are the beautiful arches of the historical Clifford Pier, now part of The Fullerton Bay Hotel where I was invited for a lovely evening of drinks and bites hosted by Dove Singapore. I have fond memories of this part of Singapore: When I was little, I used to visit my father’s office in the Central Business District area via the Clifford Pier bridge. It was wonderful to see these arches incorporated so beautifully into the design of the hotel.

Dove hosted my beauty blogger friends and me at Lantern, a comfortable rooftop bar overlooking Marina Bay. There’s historical meaning behind its name:

Lantern derives its name from Clifford Pier’s historical Chinese name – ‘Red Lantern Pier’. It was a landing point for Singapore’s first immigrants and red lanterns used to hang from the pier as a guide to seafarers.

- The Fullerton Bay Hotel

One of Lantern’s highlights are the love seats/beds right in front of the waters.

Kas was there and I made her take this photo on the bed with me! Our hair looks a little damp in this photo, thanks to the humidity (and the sea spray too, I think).

Chantana was there, as well – I liked her soft blend of shadows, so pretty! Kas’s winged liner looks great here too and if you see a glow on my cheeks, it’s courtesy of the Tony Moly Shimmer Lover Cubes! :)

Here’s Sara, whom I’ve not met in a while, so I was happy to see her. My head looks so big next to her tiny one. :P The lighting’s also changed from this photo on – night time! ;)

Dear Iris was there too. You can’t really see it in this photo but she had on a snazzy-looking  jacket with the cutest stitch detailing.

Here are some photos of the night lights in Singapore taken from Lantern (click to enlarge):

The beautiful skyline that is ours. Surely it deserves to be celebrated in a palette too? ;)

The imposing Marina Bay Sands. I finally have a good shot of it, after my acrophobic episode at 1-Altitude!

Here is The Promontory at night. Studded with brightly-coloured lights, it looks absolutely different from when the Ben & Jerry Chunk Fest was held there this year.

And here’s a parting shot of the pool at Lantern. I love the lit mini-fountains in the foreground and the city lights in the background.

In Singapore, the Dove Damaged Therapy Intense Repair range is available at all leading supermarkets and personal care stores. Here are the local prices of the products in this collection:

  • Shampoo (375 ml) – S$7.70/(700 ml) – S$11.70
  • Conditioner (375 ml) – S$7.70/(700 ml) – S$11.90
  • Treatment Mask (200 ml) – S$10.90
  • Overnight Treatment (120 ml) – S$12.90
  • Daily Conditioner with Treatment (Leave-on Cream) (120 ml) – S$7.05

Manufactured in Thailand, the Dove haircare formulas in Asia are designed for Asian hair and differ from those in the western hemisphere.

Image source: Dove Singapore


Posted in: beauty news | dove | haircare

4 Responses to Dove Damage Therapy Intense Repair Range in Singapore

  1. October 29, 2010 at 12:04 am

    I thought I have seen this range before. Not part of the NTUC Finest/selected NTUC range of Dover products?

    • makeupmag
      November 2, 2010 at 2:35 am

      Hi Farah,

      I’m not sure but it’s definitely available at Watsons.

  2. graclyn
    November 2, 2010 at 3:46 pm

    Hi Mag,

    May I know which Tony Moly Shimmer Cube did you use?? :) So pretty!

    • makeupmag
      November 5, 2010 at 2:51 am

      Hi Graclyn,

      I used Pinkholic and Pure Cocktail. :)

Leave a Reply

Your email address will not be published. Required fields are marked *

Understand

Beauty Acronyms

Decanting/Depotting Urban Decay Primer Potion (UDPP)

Face Primers

Methylated Spirit & Makeup

White Eyeliner

Makeup Reviews

Skincare Reviews

Find