Urban Decay Alice in Wonderland Book of Shadows Singapore Release

February 23, 2010

According to Sephora Singapore, this much-coveted palette from Urban Decay will be released this Friday (26 February 2010), a few days before the Tim Burton movie officially premieres here. Call Sephora Ion (+65 6509 8255) or Sephora Ngee Ann City (+65 6836 5622) to make your reservation now. Each customer is limited to one palette. Sephora will call you to inform you of its arrival and you are required to make payment within three days of that call (the store will hold the item for you for three days only).

ETA: According to a reader (*waves* Steph!), the palette is in and those who’ve reserved it during the Urban Decay Master Class can collect it tonight. For those who attended the class, your palette reservation is assured. Just make sure to give them a call to confirm!

Image source: Sephora Singapore

Posted in: beauty news | eyeshadow palettes | urban decay

12 Responses to Urban Decay Alice in Wonderland Book of Shadows Singapore Release

  1. February 24, 2010 at 3:23 am

    aqrghhhh i just miss it by a few days
    i really wanted to get this hahahh

    • makeupmag
      February 24, 2010 at 11:00 am

      Hi Yumeko,

      You can call them and let them know you’ll be coming to SG from HK. I’m sure they’ll keep it for you – Sephora’s customer service is pretty good. :)

  2. TheUndercoverGypsy
    February 24, 2010 at 8:01 am

    Oooh, pretty, pretty, pretty! This is makeup porn at its finest! Also, I love the name – Book of Shadows sounds extremely ominous, while being a beauty addict’s siren call ;)

    • makeupmag
      February 24, 2010 at 11:01 am

      Hey TUG!

      Yes, the name certainly has that tinge of dark promise. ;)

  3. natalie_sod
    February 24, 2010 at 9:36 am

    ooh i want.

    did they say how much it’s gonna be? =) thanks.

    • makeupmag
      February 24, 2010 at 10:59 am

      Hi Natalie,

      It costs S$88.

  4. Stephanie
    February 24, 2010 at 11:15 am

    Hey sweetie, heads up – I just got the call it is in this afternoon. I’m picking mine up tonight! Soooooo excited!

    • makeupmag
      February 24, 2010 at 11:18 am

      Hi Steph!

      I think I received mine too! ;) Thanks for the heads up!

  5. Xandrabelle
    February 24, 2010 at 6:55 pm

    Thanks so much for this headsup! I had made a reservation and of course the sales people never called me. I’m so looking forward to picking it up tomorrow!

    • makeupmag
      February 25, 2010 at 12:34 am

      You’re welcome, Xandrabelle. Enjoy the lovely palette! :)

  6. Stephanie
    February 25, 2010 at 6:39 am


    Do you think we should start an Urban Decay support group? With a 16-step programme as we go through each eyeshadow shade? LOL!

    • makeupmag
      February 25, 2010 at 11:58 am

      Hi Steph,

      Thanks to your timely heads-up, I managed to snag an early piece. :D The shades are stunning!

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