A few weeks ago, I was invited by Shiseido for an interactive beauty workshop where I was given sneak previews of the Shiseido and Maquillage Spring 2010 collections. Together with a few beauty bloggers, I spent an enjoyable afternoon at Shiseido Singapore with the brand’s affable and accommodating staff, as well as pretty Pearlin, the organiser of the event.
The stark and languid feel of this poster at the reception area instantly conveyed the idea of makeup definition and the fluidity of skincare. And if you’ve always wondered about the origins of the brand:
The corporate name “Shiseido” is derived from the passage,
“How splendid is the virtue of the Good Earth! All is born from it”, in the Yi-jing,
the Book of Change, a fortune telling Chinese classic.
The name cherishes the riches of the Good Earth which creates everything.
The corporate name expresses the concept of “the Japanese spirit with Western learning”
treasured by Yushin Fukuhara, the Shiseido founder. He took from an Oriental philosophy
in naming the newly created business based on Western pharmacology at the time
the herbal medicine was the order of the day.
This concept was inherited by Shinao Fukuhara, Yushin’s son, who became the first President of Shiseido.
This basic thinking was to create many new and original products,
design packaging and advertisement tools embodying the Japanese sense in Western designs.
This merging spirit has been inherited into the core of Shiseido today.
Here are a few of the vintage portraits that line the Shiseido office walls. It was a treat seeing photos and artwork of Shiseido products of old. The one directly above is from the 1976 collection, Swinging Look.
I was ushered into the beauty studio…
…where I saw this delightful makeup set-up!
The makeup play station was filled with Shiseido beauty lovelies waiting to be caressed. ;) It was well-stocked with makeup removers and skincare items too.
The key to this workshop was a makeover using the Shiseido spring range. I let them do my hair but I made myself over, using what was available. The sweet and floral shades aren’t really my colours, so I requested something darker from the Rich Rocks holiday collection to work with. Iris, one of the lovely Shiseido people, obliged and specially took out Luminizing Satin Eye Color in BR618 Pyrite Sun for me. There wasn’t a shadow base available, so I used their concealer stick instead (it was smooth and very easy to lay on the lid). I wanted to create a semi-smokey look, so I used their Smoothing Eyeliner Pencil in BK901 Black as a lid base. This waterproof pencil is amazingly soft and silky, making a wonderful base for the colours to come.
I applied the brown first and because I wanted to work with the spring colours, I put the new Luminizing Satin Eye Color in BL223 Sky over it, whereupon the brown was transformed into a soft plum. Everyone was quite surprised by that. I put Luminizing Satin Eye Color in VI720 Ghost (a gorgeous twinkly lilac) in the socket and finished with a mix of Luminizing Satin Eye Color in YE121 Bone and Luminizing Satin Face Color in WT905 High Beam White to highlight.
Iris later proclaimed to everyone who saw my eyes that although I’d used Shiseido, she didn’t have that particular shade! :D
After applying the new powder foundation on my face, I used Luminizing Satin Face Color in PK304 Carnation (a pretty girly pink) and High Beam White (a beautiful, subtle, luminescent white) on my cheeks. I completed the look with Perfect Rouge Glowing Matte in RD722 Whisper on my lips – I love the subdued tone of this silky taupe lipstick!
My hair is usually straight, so I told the stylist he could do whatever he wanted with it. Predictably, he put curls in them but they were fun and semi-wavy. He used two Shiseido professional styling products on my hair: Digna Style Keep Spray (a rose-scented hairspray) to hold the curls and a wax from Design Tex to mould the hair. Both are salon-exclusive. He kindly explained the different holds of each Design Tex wax variation and told me the bigger the number, the stronger its hold. The one he used on me (04) was of medium hold, affording some movement and naturalness. I liked how it felt light and wasn’t gunky.
Someone at the workshop mentioned that I looked Japanese in this hair-style. I think my small, very Asian eyes prolly added to the image!
Afterwards, I was able to give Elaine, another member of the Shiseido staff, a makeover of her own. She was so cute and a delightful sweetheart to work on. :)
I created two looks for her and she went from girly, pastelly sweet to sophisticated charm. I used colours from the limited edition Maquillage Eyes Creator palette in GR764 and the Shiseido spring colours for both looks but concentrated the creamy pewter over the first look, to smoke up the eye for the second.
The gel formula of the Maquillage cream shadow is amazing – it never caked or creased over the original powder shadow below!
I look like my mummy in this photo. :P
I met beauty bloggers Sarah and Roseanne at the event and they had their own makeovers too, which you can read about on their lovely blogs. I was also pleased to catch up with Sesame, who arrived later and had a makeover too. :)
Before I left, I was given a generous goodie bag containing many Shiseido Spring 2010 items. To my joy, most of them were colours that I’d use and had fallen in love with during the makeup play earlier! ♥ Special thanks to Shiseido and Pearlin for this memorable day. :)
Posted in: shiseido the makeup | spring makeup