Here’s a look at what’s inside the Bella Box I received this month.
July 2012: Around the World
With an ‘around the world’ theme, the box contains products from different countries.
In it are:
- A Bellabox pen in the shape of a lipstick
- A Jimmy Choo Eau de Toilette miniature bottle
- A Skinmiso Pore Beauty Nose Pack sample
- A Twistband in neon orange
- Deluxe-sized Organix Shampoo and Conditioner in Brazillian Keratin Therapy
- SK-II skincare samples
There is also an S$80 Kim Robinson voucher to offset certain hair services at the high-end hair salon. Edited to add: The company has since told me that the voucher was a packing mistake; I was not meant to have it.
Unlike many of the past boxes, there aren’t any full-sized items inside, though I’m pretty pleased with the Twistband (which technically could be considered full-sized, I suppose but meagre on its own) and SK-II samples.
However, I’m not sure if the contents of this month’s box are entirely well-assigned. Disturbingly, I’ve heard rumblings online about the disparity between what bloggers (as well as other online influencers) have been given and what regular subscribers have received. To be fair, some in the latter group have received similar boxes to mine but I know of a handful of people who have been sent a dismal box filled with mainly flyers and small samples. My friend Farah received a Legere cleansing oil sample, a mini OPI Chip Skip, a Twistband, the same Jimmy Choo fragrance vial, the Skinmiso blackhead mask and the Bella Box pen (badly-scratched, according to her). There was no voucher in her box. At first glance, her box seems comparable but it is quite a disappointment, considering that several bloggers – including myself – have received a more generous box with substantial haircare products and SKII skincare samples. I understand the random/luck-of-the-draw concept of such subscription boxes but the value of the contents shouldn’t vary much. I can’t help but feel that Farah’s box is scant. This is underscored by the fact that the Bella Box price has recently increased from S$15 to S$19.95.
I’m not sure if the allocation of this month’s products was random or by design but I can imagine the ire and dissatisfaction of paying customers when they receive a box of lesser value, compared to the ones they’re seeing online, especially the ones sent gratis for review consideration. It might be an oversight on the company’s part; surely favouring bloggers would only be to their detriment? After all, current customers would end up feeling disgruntled or worse, immediately unsubscribe because of the perception of unfair treatment. Potential subscribers might be deterred from signing on too. It’s a pity that this month’s box has generated a wave of displeasure as previous Bella Boxes were quite substantial. A good example is the bountiful June 2012 box whose generous contents prompted many to subscribe. (For the record, I declined to receive this particular box as I already own full-sized versions of many of the items inside.)
Bella Box has since promised Farah a replacement box after she wrote in to complain about the scarcity of its contents. I’ll update when I have the details. Bella Box has had a fairly good reputation since it set up business here and the BB boxes have brought joy to many. As such, I look forward to a reasonable explanation for the unhappy subscribers and hope that the situation is resolved amicably.